During his session at ClickZ Live New York, Grant Simmons of Homes.com chatted about the value of personas in achieving search success.
Articles by Jessica Lee
Research findings from BloomReach, a company that provides a personalized discovery platform for online retailers, show 49 percent of consumers in the U.K. leverage organic search as the main point of entry to e-commerce shopping sites.
Google AdWords has introduced a new way for large-scale advertisers to manage the ad creative for "thousands, or even millions of products" with a new feature called "ad customizers."
The Search Agency (TSA) analyzed how top restaurants and catering businesses fared against its mobile SEO criteria in its latest "mobile experience scorecard" report.
This week Google introduced "structured snippets," which demonstrate yet another way Google is extracting Web page information and displaying that in its search results. This time, the added data (which Google calls "facts") will show up on a Web page's search result snippet.
Bing Ads has revealed a new feature dubbed "dynamic sitelinks" which creates annotations for ads that haven't specifically set up sitelink extensions.
Covario will be acquired by Dentsu Aegis Network and will transition toward operating as iProspect. Meanwhile, Covario's SaaS platform, Rio SEO, will remain independent.
A new patent granted to Google will use signals related to TV shows that are "currently being displayed in proximity to an electronic device" being used to perform a search.
Globe Runner released findings of an experiment to discover how new generic top-level domains fared in paid search in impressions, click-through rate, conversions and KPIs.
AdGooroo released a study that showed the top AdWords advertisers in the U.S. health insurance sector, which keywords they spent the most money on and the results.
Bing Ads has enhanced its Change History page to boost usability and reporting and Bing says more enhancements for the page will be coming soon.
Advertisers can now analyze, report on, and automate paid search campaign bidding for Yandex through Marin Software's advertising platform.
Google announced a new way for users to search for site-specific content with an updated sitelinks search box and gave tips to developers for Schema markup to implement the feature well.
CFO Anthony Noto recently said Twitter could be getting a new algorithm, but the question is: Will the new feed improve or harm the Twitter experience?
Bing Ads announced a new way advertisers can manage up to 1 million keywords, 500,000 ads, and 250,000 ad groups - all within the Web interface.
Data from SEO platform provider BrightEdge and its Data Cube show organic traffic is the largest source of traffic over other channels like paid search and social media.
A post on the Bing blog explores the inner workings of Web spam, what it looks like, what Bing is doing about it, and why it's not always easy to determine intent.
Google has been talking about the Knowledge Vault, an upgraded Knowledge Graph that touts "automatic knowledge base construction" and doesn't rely on community-curated databases.
A recent report by the Interactive Advertising Bureau and IHS show mobile ad revenue nearly doubled in 2013 from 2012, with mobile search ads growing globally.
In a session at BrightEdge’s Share 14 event, brands discussed how they've shifted their approach in a keyword "(not provided)" world.