Chief Creative
Content is on the minds of marketers everywhere, but how do you tackle it? What are some ways to show ROI and what sort of skills do you need on your team to make your brand or agency into an efficient, quality content producer?
Two search agencies conducted experiments to find out where searchers clicked when presented with a local Google search results page featuring the new carousel that was recently launched. Find out where people clicked and why.
Why do people become fans of a brand on Facebook? A new study reveals that a majority are customers of a brand. Other motivators include discounts and contests, but the data suggests these fans are not worth as much to a brand in the long run.
Custora collected data from 86 U.S. retailers with 72 million customers to show which acquisition channels online proved to be the most valuable. Organic search followed by PPC and email trumped other channels like social for ecommerce businesses.
A Google Doodle today honors a historical figure in global architecture, Antoni Gaudí. Many of his structures are revered as some of the most important in architecture, and one in particular continued to be worked on long after his death.
Find out how Google is celebrating gay pride month and the many ways it supports its LGBT employees in the workplace. Plus, how Google products like Google+ Hangouts have become a part of the movement in a very unique way.
According to Michigan Compassion, a medical cannabis nonprofit, Google awarded the group $240,000 annually in AdWords advertising through Google Grants, as well as the use of other Google products for nonprofits.
Whether you’re in the northern part of the earth’s hemisphere getting ready for swimsuit season or the southern part, where you’re cozying up with layers, today’s Google Doodle by guest artist Christoph Niemann has something for everyone.
Today, Facebook and Instagram announced video on Instagram for iPhone and Android. Now, users can record and share 15 seconds of mobile video with basic editing features, including 13 new visual filters exclusively to video.
Blekko released the Izik search app for tablets earlier this year and now follows up with the smartphone version that aims to give important information to mobile users in the results "without clicking through multiple tiny blue links."
New data from online ad network Chitika looks at organic search rankings relative to traffic, and shows the importance of being on top in order to get the most clicks. This is the latest study to demonstrate the huge power of Page 1, Position 1.
Facebook will soon begin streamlining its advertising options, and sponsored search results are among those that will be cut starting in July. Some wonder why sponsored results are targeted because advertisers experience good ROI.
Facebook announced hashtags last week, giving validation to everyone who used the original Twitter function to drive home their point in a Facebook status update. What was once unnecessary is now helpful in discovering new content in Facebook.
Best-selling author and marketer Jeffrey Hayzlett says Businesses need clock changers. People who are change agents. People who don’t mind making mistakes in order to offer solutions, instead of just complaining about problems.
Today's Google Doodle takes visitors on an animated journey through Sendak's alternate storybook worlds, and ends with a gathering of the creatures from his tales. But the celebrated children's book author and illustrator wasn't always well received.
An Attorney General claims Google is making it too easy to find sites that sell drugs without a prescription. Meanwhile the Digital Citizens Alliance released reports of Google profiting from ads on content focused on illegal topics in YouTube.
Marketers spoke up about Facebook ads and what they wanted; Facebook listened, and made a decision to simplify its advertising options. Over the next six months, Facebook will reduce its ad units from 27 to less than half of that number.
Russian-based Yandex has introduced a revolutionary way for users to interact with search results by letting them pay bills, buy movie tickets and much more right in the SERPs without ever having to click through to the website.
Pinterest has introduced a ton of new functionality this year, beginning with its new look in March. Now Pinterest has a new search feature allowing users to find their own pins by keyword. Discover how it works and what could be better about it.
A new analysis of more than 500,000 images looking at 30 different visual characteristics like textures, colors and more, uncovered a pattern in the popular pictures on Pinterest. These types of images get the most pins, repins and likes.
