Many e-commerce sites don't publish holiday content until November, which is too late for the early birds and for search engines, which can take weeks to add new pages to their index. The remedy to this problem? Start early and plan smart.
Articles by Amanda Massello
The first steps of commerce take place within the search results. Give consumers a better sense of offers and pricing with your title tags. By exposing more information up front, sites can better align with the right consumer and get more clicks.
By using a combination of search trend data and traffic forecasting, ecommerce sites can capitalize on hot celebrity fashion news or cultural trends to create SEO value. Here's how to tie the latest fashion trend data into your keyword strategy.
Google’s Panda update has changed the rules. Ecommerce businesses are now forced to think like traditional websites and focus on content. SEO is now paramount, and it all begins by understanding that thin content is a problem that needs a solution.