Amanda  Massello

Amanda Massello

Associate Ecommerce Strategist

Demandware

Amanda Massello is an Associate Ecommerce Strategist at Demandware. She works with ecommerce brands to drive more out of their search engine optimization efforts. First and foremost a marketer, her focus is at all times on integrating SEO into digital marketing plans, site development, and content strategy. Opinions expressed here are her own.

Articles by Amanda Massello

Ecommerce Title Tags: Top 5 Ways to Increase Clicks

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The first steps of commerce take place within the search results. Give consumers a better sense of offers and pricing with your title tags. By exposing more information up front, sites can better align with the right consumer and get more clicks.