Amanda Massello

Associate Ecommerce Strategist

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Amanda Massello is an Associate Ecommerce Strategist at Demandware. She works with ecommerce brands to drive more out of their search engine optimization efforts. First and foremost a marketer, her focus is at all times on integrating SEO into digital marketing plans, site development, and content strategy. Opinions expressed here are her own.

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Articles by Amanda Massello

SEO Keyword Strategy for Fashion Ecommerce Websites: It’s All About Trends
by Amanda Massello • April 5, 2013

By using a combination of search trend data and traffic forecasting, ecommerce sites can capitalize on hot celebrity fashion news or cultural trends to create SEO value. Here's how to tie the latest fashion trend data into your keyword strategy.
Why Thin Content is Hurting Your Ecommerce Site & How to Fix It
by Amanda Massello • February 1, 2013

Google’s Panda update has changed the rules. Ecommerce businesses are now forced to think like traditional websites and focus on content. SEO is now paramount, and it all begins by understanding that thin content is a problem that needs a solution.