SEO News

Matt Morgan

Matt Morgan

Founder & CEO

Optimize Worldwide

Matt Morgan is the founder and CEO of Optimize Worldwide, a web design & SEO company based out of Northern California. Matt writes for numerous SEO blogs offering tips to help companies gain more online visibility in the major search engines through post panda/penguin website optimization, content marketing, and creative link building strategies. Offline Matt enjoys enduro motocross riding, networking with like minds, and hanging out with his wife Holly.

Articles by Matt Morgan

  1. SEO vs. SEM Timelines: A Medical Analogy

    How do you explain to your boss or client how SEO works and when to expect results? Use this doctors and medication analogy to help them realize the time and effort it takes to run a successful SEO campaign and avoid being inundated with questions.

  2. 7 Ways to Make Your Google Search Result Stand Out

    The competition for search engine real estate is fierce. Don't be satisfied with a Google listing that doesn't highlight you from your competitors. Here are a few tips that should help your Google search result attract the most attention.

  3. 3 SEO Methods to Repurpose Great Content

    By reposting off-site publications on your website using either of those three methods, you are able to repurpose awesome articles and put your content in front of more readers without worrying about a duplicate content penalty from Google.

  4. Top Google Website Optimization Resources

    From Google's Search Engine Optimization Starter Guide, to Webmaster Tools, and who to follow at Google, here's a great collection of website optimization tips, guides, resources, and tutorials you can get straight from Google.

  5. SEO Friendly WordPress in 12 Steps

    WordPress is fantastic, free, and open source. It can be installed, up and running in a matter of minutes, however, out of the box, WordPress is not as SEO friendly as you'd think. This guide will show you the steps to modify a WordPress site.

  6. Using Footer Links to Diversify Your Backlink Profile

    To create a natural and diverse backlink profile, you can make simple changes to fix four common issues: zero relevancy, all links pointing to the homepage, too many links with the same anchor text, and too many dofollow links from the same domain.