Bing Ads Evangelist
ComScore data shows that some 47 million U.S. searchers can be found exclusively on the Yahoo Bing Network, not on Google. Additionally, these searchers unique to the Yahoo Bing Network spend 30 percent more than the average Google searcher.
What is the difference between Bing Ads vs. Google AdWords quality score? Jen explains, and also offers his advice about recent vs. historical performance, using exact match as your baseline, and how to improve landing page relevance.
Quality Score helps prioritize where to bid more, while share of voice gives you a great of idea of where and why you’re losing impressions so you can begin fixing the problems. Here’s how this combo will give you a big bang for your Bing bucks.
Bing Ads rolled out many new features at a rapid pace in 2012. Gain time, insights, click volume, and conversions in 2013 with the Google AdWords import and sync function, new ad formats such as sitelink extensions, and the Share of Voice report.
