SEO News

John Gagnon

John Gagnon

Bing Ads Evangelist


John Gagnon is a Bing Ads Evangelist (aka “search nerd”) at Microsoft. He has worked for both Bing Ads and Google AdWords, and is a frequent speaker at digital marketing conferences such as SES, SMX, and others. He has advised hundreds of clients ranging from Microsoft teams like Windows and Internet Explorer to small businesses like local garage door repair shops just getting started.

Articles by John Gagnon

  1. Bing Ads 2014 Recap

    In the past year, Bing has added features like product ads, auto-tagging and online insertion orders to make it easier to advertise on the network.

  2. Financial Services PPC Ads: Words That Work [Study]

    Researchers at Bing Ads recently took a close look at word choices in financial services search ads to see if there were specific terms that got more clicks than others – and to see if this varied according to device. Here are those findings.

  3. Break-Even CPC & Simple Landing Page Testing

    Optimizing your conversion rate is so important because it drives bid. Your bid helps determine your position, or your profitability. Here's how you can improve your landing pages, and then reinvest gains into your PPC strategy.

  4. Excel VLOOKUP Basics & Top 5 Mistakes Rookies Make

    An Excel VLOOKUP can be your best friend. It can save you hours of work. Give this formula the information you have and it looks through a long list to return the information you need. Here's how the formula works and common mistakes to avoid.

  5. Pivot Table Basics For Search Marketers

    Pivot tables can help organize massive amounts of data and pull out only what is needed. This guide will explain pivot tables in plain English, give you a visual breakdown of pivot tables, and give examples of pivot tables in search marketing.

  6. Big Bing Ads 2013 Recap

    Bing Ads has released a flurry of new and improved features of late. Here's a recap of some of the biggest improvements and new features, as well as some small but important changes you might have missed, plus some things in the works now.

  7. How to Use Data to Build a Well-Timed Marketing Campaign

    With the right data, you can predict the future and drive even better performance from your limited marketing budgets. Here's an example of how to use data to build a well-timed campaign, specifically for back to school, using Bing Ads and AdWords.

  8. Financial Services PPC Ad Copy Breakdown [Study]

    A new Bing Ads analysis provides insights into sub-verticals like banking, auto insurance, credit cards and health insurance. Here are a few key takeaways for how to create engaging ad titles and descriptions that boost your click-through rate.

  9. Quality Score Insights From Microsoft's Ping Jen

    What is the difference between Bing Ads vs. Google AdWords quality score? Jen explains, and also offers his advice about recent vs. historical performance, using exact match as your baseline, and how to improve landing page relevance.