As using your voice grows as a search medium, more options may rise for targeting and delivering better experiences. But until then, there are clues we can use to be smarter about our marketing.
Articles by John Gagnon
A look at the sins that are consistently committed by advertisers on the Bing Ads platform. Are you guilty?
Here's how to simplify the components of driving more business, and a look at how we can control those pieces to maximize impact in order to get more leads for the same spend.
Tracking and analyzing your PPC performance is critical, and you can’t truly know how you’re doing without an account analysis tool.
Turns out our brains can be tricked, and there are ways we as marketers can capitalize.
We interviewed a number of search marketing experts to get their take on what 2015 holds for us.
Before you leave the office to celebrate, take a few minutes to make sure your PPC campaigns are ready for the top three spending days of the year: Thanksgiving Day, Black Friday, and Cyber Monday.
The latest numbers from comScore on the Bing audience are available – and the stats just might surprise you.
Bing Ads researchers dug into the data from the holiday shopping period in 2013 in order to help advertisers more accurately target their PPC ads to hit at exactly the right moment and drive more impact with their ad spend.
A new study from Bing Ads explores the value of including your own brand terms in paid search marketing campaigns.
In the past year, Bing has added features like product ads, auto-tagging and online insertion orders to make it easier to advertise on the network.
The back-to-school and back-to-college retail audience spent an estimated $72.5 billion in 2013. Here's a look at how word choice in retail PPC ads during the back-to-school season (July 15 to September 15) can impact your campaign success.
Researchers at Bing Ads recently took a close look at word choices in financial services search ads to see if there were specific terms that got more clicks than others – and to see if this varied according to device. Here are those findings.
Optimizing your conversion rate is so important because it drives bid. Your bid helps determine your position, or your profitability. Here's how you can improve your landing pages, and then reinvest gains into your PPC strategy.
Learn the latest Bing Ads broad match data, as well as how to use negative keyword lists to save yourself time and money; refine by intent, brand, or key product attributes; prevent "click bleed" between ad groups; and find new exact match terms.
An Excel VLOOKUP can be your best friend. It can save you hours of work. Give this formula the information you have and it looks through a long list to return the information you need. Here's how the formula works and common mistakes to avoid.
Plenty of changes have been made on both Google and Bing Ads in the last year as a result of enhanced campaigns. With a long list distractions and optimization ideas, let's focus on three simple tactics which can drive quick wins.
You poured data into a pivot table. Now what? Make them smarter. Here's how to use Summarizing Data and Calculated Fields in order to get a different perspective on your marketing data through the pivot table function.
Excel is amazing. Many easy-to-use tricks are built-in just waiting to be utilized to make your data easier to manage. These shortcuts aren't revolutionary, but incrementally will add up and help you reclaim some valuable time every day.
Pivot tables can help organize massive amounts of data and pull out only what is needed. This guide will explain pivot tables in plain English, give you a visual breakdown of pivot tables, and give examples of pivot tables in search marketing.