Vice President of Social Technologies
Effective content marketing should leverage tools and technologies that track and make actionable data relating to your audience (target vs. actual), content (forms and stories), and points of distribution (devices, sites, context).
Creating content you think is useful and relevant isn’t enough to make your content marketing program work. You need the energy and influence of the 1 percent of your audience capable of driving discovery of your content through the social filters.
The potential for Facebook’s new Graph Search feature is huge. It is going to take some time (several months at the earliest) to achieve critical mass, but brands and publishers can and should be doing a number of things right now to benefit.
