A regular marketing tool for many companies, content creation became a prime method for success in 2013 and will become a definitive one in 2014. Here's what we realized about content marketing in 2013, and where we're headed into 2014.
Articles by Kerin Foster
Do everything you can to get your good content out there and follow its traction. Even if you're a small business, you can think big in your content and overall business strategy. Here's how to use the five Ws to mold your content.
Following the resignation of Pope Benedict XVI, the search for a new pope led to the Vatican electing Pope Francis. Has a new digital chapter also begun in the Catholic Church? We look back at how the story unfolded in searches, tweets, and Likes.
Ah, Valentine’s Day. It’s the beloved holiday full of hearts, flowers, candy, and of course searches and ads that hopefully lead to that perfect, meaningful gift or night out. Here's a look at the terms people searched for and advertisers targeted.
In the aftermath of the Sandy Hook shooting, overall interest and searches for gun control spiked greatly in December, results escalated to an even greater degree, and advertisers have made significant changes in their PPC advertising habits.