Kerin is the Director of Content Development at SEMrush, an industry-leading service in search and PPC competitive analytics. She brings extensive knowledge and experience from the other side of search marketing and strives to provide the broadest perspective possible to achieve business goals and holds a Master’s Degree in Literacy from Columbia University. Kerin lives and works in the Philadelphia, Pennsylvania area and spends time reading, writing, painting, and cooking fabulous meals on a regular basis.
Following the resignation of Pope Benedict XVI, the search for a new pope led to the Vatican electing Pope Francis. Has a new digital chapter also begun in the Catholic Church? We look back at how the story unfolded in searches, tweets, and Likes.
Ah, Valentine’s Day. It’s the beloved holiday full of hearts, flowers, candy, and of course searches and ads that hopefully lead to that perfect, meaningful gift or night out. Here's a look at the terms people searched for and advertisers targeted.
In the aftermath of the Sandy Hook shooting, overall interest and searches for gun control spiked greatly in December, results escalated to an even greater degree, and advertisers have made significant changes in their PPC advertising habits.