When it comes to online reputation management, the best defense is a good offense. Paying attention to Google Alerts and registering with the SBA are just two proactive "defensive" measures.
Articles by Chuck Price
If customers can't find you on the Internet, they'll find your competitors instead. To stand out online, SMBs should focus on mobile-friendly sites, social platforms and online reviews.
Recently, Thumbtack.com was penalized by Google for violating Webmaster Guidelines. Was the penalty removed because of the site's involvement with Google Ventures?
Though Google has warned people against link-building, it's a helpful practice that many people fail to differentiate from link-scheming.
Don't let your company be destroyed by "cheap SEO." If you can’t afford a reputable firm, then you should do it yourself.
In her session at ClickZ Live New York, Jori Ford detailed how to master the mobile-local search space.
Marketers have ample time to prepare for Google's next mobile update, so are you doing everything you should be?
I’m constantly amazed by the amount of confusion and misunderstanding that surrounds Penguin. I’m equally surprised at some of the conclusions drawn by people regarding the steps necessary to get on the right side of the algorithm.
Here is a suggested syllabus for developing an organic search specialist, comprised of free, readily available tools found on the Web.
Let's cut to the chase: Of course SEO is still worth it. If you have been having trouble determining what to spend, here are some calculations to help you develop a budget.
Rich snippets can make your search results stand out, improving click-through rate and traffic to your site.
Just about every backlink reporting service has developed a metric to compete with PageRank. Here are four resources that may be good alternatives.
There’s a lot of bad information floating around the Web pertaining to link-building. Even on the official Google webmaster forums. You owe it to yourself to read and understand the link scheme section of the webmaster guidelines.
A look at what to expect from the Google Penguin 3.0 rollout and how it's likely to affect search marketing best practices.
Twitter cards are one social media marketing tool you can't afford to ignore. By going beyond basic tweets to include videos, pictures, and other information, your business can integarate a transactional message into the conversation.
Rather than worry about losing or never having Google organic search traffic, plan for it. You can't rely on a single traffic source for business. You need multiple streams of traffic as insurance against the inevitable search algorithm changes.
Cheap, easy, automated link spamming is no longer an option for those in it for the long haul. Editorial link building is alive and well and more powerful than ever before. Links still matter a lot and they will continue to matter for many years.
Google isn't the only game in town and isn't even the best alternative for many specific search tasks and needs. Here's how to escape Google's grip with Bing, Blekko, BuzzSumo, DuckDuckGo, SocialMention, Quantcast, Topsy, Wolfram|Alpha, and more.
There really is no excuse for poor content in 2014. Content marketing and content strategy is an important piece of any digital marketing campaign. Doing it properly requires a disciplined approach, some great tools, and a meaningful investment.
Thanks to Google Analytics, we have all the data necessary to formulate a successful SEO campaign and measure its impact. If you aren't already using custom reports, this is a great selection to start with (and NO technical skills are required).