SEO News

Rebecca Murtagh

Rebecca Murtagh

Founder

Karner Blue Marketing

Rebecca Murtagh is a veteran marketer who became a technical marketer, innovator and leader in the digital space in the 1990’s. Rebecca is passionate about helping organizations leverage emerging trends, best practices and proven methods to achieve their goals. After working for a publisher, an agency, new media firm, a publicly traded company, privately owned companies and several start-ups, Rebecca founded Karner Blue Marketing, an award-winning digital marketing firm in 2001.

Rebecca has driven website, ecommerce, social media, SEO, digital marketing strategy and integrated campaigns for organizations from Fortune 500 to Silicon Valley startups, and everything in-between.

Author of the book “Million Dollar Websites”, Rebecca is a recognized thought leader who shares her insights and expertise as a consultant, conference speaker, workshop presenter and corporate trainer on all things digital. She has spoken at PubCon, Web 2.0, Digital World Expo, PRSA, XLPharma, and numerous other industry-specific annual conferences and conventions. Rebecca has been an expert judge for DFW Interactive Marketing Association, Web Marketing Association’s Annual Web Awards since 2003, and Internet Marketing Awards since 2005. She has been a guest lecturer at various undergraduate and graduate colleges and universities, and has mentored numerous marketing interns over the years.

Articles by Rebecca Murtagh

  1. What is SEM? Depends on Who You Ask

    Early on, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. Over the years, however, "search engine marketing" has come to mean different things, depending on who you ask.

  2. The Role of #Hashtags in Social Media and Search

    Hashtags can be extremely powerful. When you optimize conversations, content, and updates with hashtags, they become more visible to others on social media platforms and search engines. Here's how you can make hashtags work for you.

  3. It's Time to Update the Definition of a Website

    For years the website has been defined as a computer term representing pages on the World Wide Web. This outdated perception is holding brands back from embracing the website for what it really is. Here's how a website should be defined.

  4. 10 Vital Steps to Building Social Influence

    Most seek to build influence; measure influence; and yes, some will even attempt to sell influence. Yet, few will achieve action-inspiring influence without planning and effort. Here are 10 lessons in how to influence and inspire others to action.

  5. Selling SEO to the C-Suite

    Organic search is the indisputable leader in driving traffic that will convert. Yet it remains among of the lowest funding priorities when it comes to the website or marketing budget. Here are several valuable tips on how to win executive buy-in.

  6. Social Signals & Search – Reading the Tea Leaves

    There is more speculation than definitive direction on how search engine algorithms are weighing social signals in search. Here's what we can learn search engines value by dissecting and interpreting search results from Google, Bing, and Yahoo.