SEO News

Grant Simmons

Grant Simmons

Director of SEO & Social Product

The Search Agency

Grant Simmons currently serves as Director, SEO and Social Product at The Search Agency, the number one independent search firm in the USA.

Grant has over 21 years of agency experience serving industry-leading organizations such as; Paramount Studios, Countrywide Wholesale Lending, M&M/Mars, Disney, Napster, Warner Bros., UPS, SunAmerica, Young Presidents' Organization, GE Plastics, Amgen and the Santa Monica Convention & Visitors Bureau.

Described as an online marketing strategist, motivator, entrepreneur, idea machine, experienced bridge between marketing & technology, Grant prefers; father, sailor & innovator - though not necessarily in that order when there's a fair wind.

Articles by Grant Simmons

  1. Building a CRAP SEO Content Strategy

    How concepts and connections, relevance and relationships, authority and authenticity, and promotion and prominence (pardon the unfortunate acronym) provide guidelines for a content strategy that will improve website rank-ability and engagement.

  2. Holiday Ecommerce SEO: The (Almost) A to Z Guide

    Has your ecommerce website been a bit naughty this year? If so, it's not too late to implement these tactics to equip your ecommerce site with a competitive advantage and make the holiday season a little jollier for you and consumers.

  3. Why Google's Hummingbird Algorithm Isn't for the Birds

    Hummingbird gives Google a better understanding of query meaning by recognizing and then connecting entities and attributes contained within search queries to existing knowledge data, then applying context to each query. So what are SEO folks to do?

  4. Ten Tips to the Top of Google

    Earning top search rankings on Google isn't easy. It takes a lot of work to ensure your site is optimized, is high-quality, and has a great user experience. Here are 10 tips on how to get started optimizing for Google's algorithm today and beyond.

  5. The 10 Days of Google Panda

    Solve today's algorithmic challenges, and future-proof against Panda-monium! Here's a 10-day guide of Panda checks, tips and warnings that will assist in identifying and mitigating the risks (and stress) associated with Google Panda updates.

  6. Beating a Dead Penguin

    With the launch of Google Penguin 2.0 behind us, it seems the majority of folks managed to survive the challenges of Penguin with minimal impact. So here are some predictions (and solutions) on future possible SEO challenges to plan for.

  7. Awesome Frickin' Content

    Creating great content is integral to attracting more and better traffic. Awesome content isn't ordinary and doesn't fade into the background. It stands out from the crowd, and is worthy of discussing, writing about, talking about, and publishing.

  8. 10 Killer SEO Landing Page Tips

    User experience, site usability, and onsite engagement have become more important for major search engines in their assessment of a site's "rankability," Use this checklist of tips to ensure your landing pages are sending all the right signals.

  9. 7 Ways to Get More Organic Search Clicks

    Why the hell should people click on your result? Because you're addressing the user's intent, capturing attention, and inspiring the click. Give users click-worthy results. See seven strategies that will make your site stand out in the SERPs.

  10. SEO Roles of Engagement: Stimulate, Don't Alienate!

    In the stimulus phase of a purchase funnel, brands have the opportunity to engage with users, creating awareness through visibility created from SEO outreach, content promotion, and associations with third-party sites. Are you tickling a fancy?

  11. Keywords Are Dead! Long Live User Intent!

    Your brand's online presence needs to align around targeted customer intent, not keywords-focused optimization. Focus on tactics that will play to Google’s more complex side: mapping queries to actions, intent research, and aligned content creation.