Grant Simmons

Grant Simmons

VP of Search Strategies

For Rent Media Solutions

Grant Simmons joined the For Rent Media Solutions team in April 2014, having served as Sr. Director at The Search Agency for more than 5 years, where he helped in differentiating The Search Agency's search product offerings, supporting internal business objectives, and acting as a vocal advocate of The Search Agency's team of search marketing experts, process, and search POV.

Grant has more than 22 years of agency and brand experience serving industry-leading organizations such as; Paramount Studios, Countrywide Wholesale Lending, M&M/Mars, Disney, Napster, Warner Bros., UPS, Move.com, SunAmerica, Young Presidents' Organization, GE Plastics, Amgen, and Fox Sports.

Grant is a popular speaker at major search industry events worldwide, speaking at global conferences, national industry events, vertical workshops, and local information exchanges. He has spoken at SMX, SES, SIS, UCLA Anderson School of Business, eMarCom and been quoted in Forbes, Fox Business, Media Post and other national publications.

In addition to being a columnist for Search Engine Watch, he is a frequent contributor to other industry blogs, including "Grant's Rants" – video opinions on the current state of the search market.

Described as an online marketing strategist, motivator, entrepreneur, idea machine, experienced bridge between marketing & technology, Grant prefers; father, sailor & expat Brit - though not necessarily in that order when there's a fair wind.

Articles by Grant Simmons

Ten Timely Tips for Terrific Title Tags

Ten Timely Tips for Terrific Title Tags

Much may have changed through the years in SEO, however the importance of the title tag can't be overstressed. Here's how to create title tags that state who you are, what you do, why anyone should bother to click, and why Google should care.

Building a CRAP SEO Content Strategy

Building a CRAP SEO Content Strategy

How concepts and connections, relevance and relationships, authority and authenticity, and promotion and prominence (pardon the unfortunate acronym) provide guidelines for a content strategy that will improve website rank-ability and engagement.

Holiday Ecommerce SEO: The (Almost) A to Z Guide

The (Almost) A-Z Guide to Ecommerce SEO

Has your ecommerce website been a bit naughty this year? If so, it's not too late to implement these tactics to equip your ecommerce site with a competitive advantage and make the holiday season a little jollier for you and consumers.

Ten Tips to the Top of Google

Top 10 Tips to the Top of Google

Earning top search rankings on Google isn't easy. It takes a lot of work to ensure your site is optimized, is high-quality, and has a great user experience. Here are 10 tips on how to get started optimizing for Google's algorithm today and beyond.

The 10 Days of Google Panda

The 10 Days of Panda

Solve today's algorithmic challenges, and future-proof against Panda-monium! Here's a 10-day guide of Panda checks, tips and warnings that will assist in identifying and mitigating the risks (and stress) associated with Google Panda updates.

Beating a Dead Penguin

beat-a-dead-penguin

With the launch of Google Penguin 2.0 behind us, it seems the majority of folks managed to survive the challenges of Penguin with minimal impact. So here are some predictions (and solutions) on future possible SEO challenges to plan for.

Awesome Frickin' Content

awesome-frickin-content

Creating great content is integral to attracting more and better traffic. Awesome content isn't ordinary and doesn't fade into the background. It stands out from the crowd, and is worthy of discussing, writing about, talking about, and publishing.

10 Killer SEO Landing Page Tips

landing-page-engage-beyond-the-click

User experience, site usability, and onsite engagement have become more important for major search engines in their assessment of a site's "rankability," Use this checklist of tips to ensure your landing pages are sending all the right signals.

7 Ways to Get More Organic Search Clicks

engagement-consideration-seo

Why the hell should people click on your result? Because you're addressing the user's intent, capturing attention, and inspiring the click. Give users click-worthy results. See seven strategies that will make your site stand out in the SERPs.

SEO Roles of Engagement: Stimulate, Don't Alienate!

engagement-seo

In the stimulus phase of a purchase funnel, brands have the opportunity to engage with users, creating awareness through visibility created from SEO outreach, content promotion, and associations with third-party sites. Are you tickling a fancy?

Keywords Are Dead! Long Live User Intent!

keywords-are-dead

Your brand's online presence needs to align around targeted customer intent, not keywords-focused optimization. Focus on tactics that will play to Google’s more complex side: mapping queries to actions, intent research, and aligned content creation.