Gagan Kanwar

Gagan Kanwar

As the Director of Partnerships and Research, Gagan drives data analytics, benchmarking and partnership strategies for Marin Software. His research reports on paid-search trends, mobile advertising, and social media have been featured in publications ranging from the Wall Street Journal to Forbes Magazine.

Articles by Gagan Kanwar

The Secret to Reeling in Holiday Shoppers?

Black Friday Revenue Data from Marin

Every year on Black Friday, retailers splash out on ad campaigns and promotions to attract holiday shoppers. But what if the real secret to capturing holiday sales isn’t steep discounts, national ad campaigns, and opening stores at midnight?