Jayson DeMers

Jayson DeMers

Founder & CEO


Articles by Jayson DeMers

4 Ways to Make Your Blog Stand Out from the Pack

Stand Out

Your blog should be your medium through which you build brand awareness, authority, credibility, and trust. It should drive traffic, leads, and sales. Here's how to get competitive, outshine your competitors, and spice things up for your readers.

9 Tools to Help You Come Up With Content Ideas


One of the biggest challenges for content marketers and creators is idea generation. If you're feeling stuck or creating content has become a chore, here are nine different strategies to quickly discover, develop, and test content ideas.

How Much Should You Spend on SEO Services?


For most businesses, SEO provides the highest ROI of all marketing investments. As long as you choose a quality SEO agency, your decision will lead to incredible amounts of revenue. Here's everything you need to know to help make your decision.

How to Create Content Strategy for a B2B Business

Business handshake

B2B marketers have developed many different content streams to help attract customers and disseminate their messages. Here's a closer look at different content types, how to make them effective, and how to decide if they're right for your business.

Google's Penguin 2.0 Algorithm: The Definitive Guide


While a lot of the specifics of the Google Penguin 2.0 update are still shaking out, a great deal of information has already emerged. Here's a look at what we know, how Penguin 2.0 is affecting sites, and what to do if your site has been impacted.

The Resurgence of Long-Tail Keywords in SEO


Long-tail keywords continue to be a powerful way to leverage search traffic, especially with the growing competition around highly-sought after core keywords. Here's how to make them work for your SEO purposes and help increase conversions.

Google Adds Help Series for Hacked Websites


Through a series of videos, Google describes how and why sites are hacked, how to assess what has been changed on your website, and how to fix it. Google also provides tips for preventing your website from being hacked and checking for malware.

8 Findings on Google’s 7-Result SERPs [Study]


In August, Google began showing three less results for certain searches. Was this due to branded searches? Or sitelinks? SEOMoz investigated Google’s search results, in an attempt to figure out why certain queries return only seven results.

Google Reveals New Details on Link Disavow Tool

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A Google search quality engineer has shared three interesting bits of advice for webmasters and SEO professionals: Which links should you focus on? Does disavow data hurt website rankings? And should you use the site-wide disavow functionality?