Your blog should be your medium through which you build brand awareness, authority, credibility, and trust. It should drive traffic, leads, and sales. Here's how to get competitive, outshine your competitors, and spice things up for your readers.
Articles by Jayson DeMers
Thought leadership is about defining your brand, connecting with an audience, and moving the conversation forward. Here's a look at how guest blogging can be one of your best tools for establishing credibility, authority, and thought leadership.
The composition and talents of your team are absolutely critical. Here's a close look at the different functions and roles within a content marketing project, and who you need to have on board to ensure your content marketing strategy is successful.
One of the biggest challenges for content marketers and creators is idea generation. If you're feeling stuck or creating content has become a chore, here are nine different strategies to quickly discover, develop, and test content ideas.
For most businesses, SEO provides the highest ROI of all marketing investments. As long as you choose a quality SEO agency, your decision will lead to incredible amounts of revenue. Here's everything you need to know to help make your decision.
Here are some suggestions for companies and SEO professionals that are thinking ahead to 2014 for their digital strategies, including a look at the future of content marketing, social media, Google+, mobile SEO, guest blogging, and more.
In 2013, we’ve seen several major changes in the SEO landscape, such as Google Hummingbird and Penguin updates. Here's how to interpret these changes, and what you need to do to maximize sales and ROI on Black Friday, Cyber Monday, and beyond.
Any successful business online produces high-quality content that's both engaging and informative on a regular basis. Here's how to tell if you're producing effective content and then create an effective future content strategy in five steps.
B2B marketers have developed many different content streams to help attract customers and disseminate their messages. Here's a closer look at different content types, how to make them effective, and how to decide if they're right for your business.
While a lot of the specifics of the Google Penguin 2.0 update are still shaking out, a great deal of information has already emerged. Here's a look at what we know, how Penguin 2.0 is affecting sites, and what to do if your site has been impacted.
When developing an SEO strategy, you can turn insights from Google Webmaster Tools into SEO tactical gold. Diving into the data provides new opportunities to understand how your site is performing and improve your overall campaign performance.
Google Glass is going to be here in just a few months. Don't expect a tsunami of change all at once. Instead, wait, watch, and get ready. Somehow, some way, Google Glass and Internet marketing are going to meet up for a magical connection.
A new report says that Google's Penguin update is getting stricter. Initially, websites with about 80 percent manipulative links saw their rankings demoted. Now Google Penguin is hitting sites with link profiles composed of 65 percent of bad links.
Long-tail keywords continue to be a powerful way to leverage search traffic, especially with the growing competition around highly-sought after core keywords. Here's how to make them work for your SEO purposes and help increase conversions.
Through a series of videos, Google describes how and why sites are hacked, how to assess what has been changed on your website, and how to fix it. Google also provides tips for preventing your website from being hacked and checking for malware.
What's the secret to improve your organization’s visibility in search results in Google News? Information from a patent filed by Google in February 2012 offers new insights into the many potential factors Google’s news-ranking algorithm evaluates.
In August, Google began showing three less results for certain searches. Was this due to branded searches? Or sitelinks? SEOMoz investigated Google’s search results, in an attempt to figure out why certain queries return only seven results.
Google has released two new videos in its popular Webmaster Help series that shed new light on a couple of hot topics in the SEO industry: how to you identify unnatural links and why Google wont switch off the PageRank Toolbar feature.
A Google search quality engineer has shared three interesting bits of advice for webmasters and SEO professionals: Which links should you focus on? Does disavow data hurt website rankings? And should you use the site-wide disavow functionality?
Neil Patel, founder of KissMetrics, shares his thoughts on topics including post-Penguin SEO link building best practices, anchor text, social signals, misconceptions, and the importance of getting press – plus future insights for 2013 and beyond.