Jayson DeMers

Jayson DeMers

Founder & CEO


Articles by Jayson DeMers

How to Audit Your SEO & PPC Agency or Consultant

Audit Barriers

If you employ an SEO or PPC consultant/agency, assess these points to determine whether they're doing their job. If you're looking to hire a new agency or consultant, address each point with them and ask for examples before initiating an engagement.

4 Ways to Make Your Blog Stand Out from the Pack

Stand Out

Your blog should be your medium through which you build brand awareness, authority, credibility, and trust. It should drive traffic, leads, and sales. Here's how to get competitive, outshine your competitors, and spice things up for your readers.

9 Tools to Help You Come Up With Content Ideas


One of the biggest challenges for content marketers and creators is idea generation. If you're feeling stuck or creating content has become a chore, here are nine different strategies to quickly discover, develop, and test content ideas.

How Much Should You Spend on SEO Services?


For most businesses, SEO provides the highest ROI of all marketing investments. As long as you choose a quality SEO agency, your decision will lead to incredible amounts of revenue. Here's everything you need to know to help make your decision.

How to Create Content Strategy for a B2B Business

Business handshake

B2B marketers have developed many different content streams to help attract customers and disseminate their messages. Here's a closer look at different content types, how to make them effective, and how to decide if they're right for your business.

Google's Penguin 2.0 Algorithm: The Definitive Guide


While a lot of the specifics of the Google Penguin 2.0 update are still shaking out, a great deal of information has already emerged. Here's a look at what we know, how Penguin 2.0 is affecting sites, and what to do if your site has been impacted.