As we near the end of 2015, it’s important to consider which elements of your SEO campaign will be relevant throughout 2016 and which ones might expire or change in unfamiliar ways.
Articles by Jayson DeMers
If harnessed properly, engagements and activities on social media really can have an effect on your site’s overall ranking, but maybe not in the exact way you think.
Initiating an effective SEO campaign is time-consuming, but it's essential for success in the competitive digital landscape. Here's a basic breakdown of the process.
Valuable doesn't necessarily mean expensive. Relevant long-tail keywords are often cheaper and lead to more conversions; here are five tools to help you find them.
Things like social shares, third-party reviews and Nofollow links are just as valuable as traditional links, but don't carry the same risk of penalty or the stigma of "link building."
Link building is still a viable SEO strategy, but because of changes in the way Google ranks sites, tactics must be updated to see results.
Eliminating keyword-based strategies and optimizing long-tail keywords are just two ways search marketers can take action, as queries increasingly become longer.
Here are some advanced tips and tricks you can use to gain traction in your SEO strategy.
It seems crazy to think that you can use your competitors, and sometimes actively work with them to lead your SEO campaign to success, but this is the reality.
SEO red flags can be hard to spot initially, but if you know what to look for, you should have no problem detecting them and taking corrective action immediately.
Whatever the reason and whatever the scope, you’ve decided to update your website and if you’re going to be successful, you’ll need to pay careful attention to your SEO throughout the process.
Take a look at this analysis of onsite optimization factors that matter far more than keyword presence.
As Google and other search engines continue to evolve, your strategy may need to change, but one thing’s certain: Google will never penalize or suppress quality content from its ranking algorithm.
Structured snippets are going to change the way people find information on the Web, and you’ll need to adjust your optimization strategies as a result.
In general nothing bad will happen whether visitors type in www or leave it off. But there are things you should handle with care, lest your SEO campaign suffer.
Company blogs can be a great way to boost SEO, but if your blog is boring it will do you no good. Here are tips for making your content engaging and informative.
Staying on target is one of the biggest challenges with content marketing. Take the time to clarify your big objectives, and then shift your focus to creating a system that supports your success.
Not all content marketing practices yield equal results. In today's landscape of SEO and social media, shareability is one of the most important qualities for a content marketing campaign. So what makes content shareable and why does it matter?
Content marketing is a core facet of the digital marketing industry, yet there are still some facts about this strategy that may surprise or even shock you.
If you employ an SEO or PPC consultant/agency, assess these points to determine whether they're doing their job. If you're looking to hire a new agency or consultant, address each point with them and ask for examples before initiating an engagement.