Social can help SEO. Learn how Panda and Penguin victims can use custom website audiences via Facebook and Twitter to increase targeted traffic, social sharing, inbound links, and more.
Articles by Glenn Gabe
Temporary Panda recoveries can happen, so it’s important to continually analyze your site through a Panda lens. This post covers five reasons that Panda may return, and includes tips for avoiding Panda relapses.
Aggressive or deceptive advertising tactics can heavily impact user engagement, which in turn can cause serious Panda issues. Learn how to avoid, and deal with, advertising tactics that ring the Panda dinner bell.
After recovering from Panda, it’s easy to quickly celebrate and move on. But instead of dancing in the streets, you should perform a post-recovery analysis to keep Panda at bay. This post provides five tips for performing a post-recovery analysis.
When dealing with Panda attacks, it’s extremely important to understand user engagement from both a desktop and mobile standpoint. Webmasters need to understand both the percentage of mobile users hitting their sites and how happy those users are. That just might be the key to recovering from Panda.
There’s a lot you can learn from analyzing websites in your niche that have been impacted by Panda. This post explains how to use SEMrush to drill into organic and paid search data in order to surface problematic content, keyword targeting issues, usability problems and more.
Panda is a confusing topic for many webmasters. This post covers new learnings from Panda 4.0 and provides three analogies that can help ailing webmasters better diagnose Panda attacks.
Google's Panda 4.0 was a major algorithm update. There were many examples of websites recovering, as well as many examples of sites getting crushed. Here are some SEO findings based on an analysis of 41 websites impacted by Panda 4.0.
Websites that incorrectly handle mobile users can face a smartphone rankings demotion in Google. Here's how one website that was hit by a demotion fixed technical problems causing the issue, and rebounded once the changes were implemented.
Safeguarding large and complex websites from Google Panda is no easy feat. This post details a case study of a large website that got hit by Panda twice, and also provides important tips for avoiding content-quality problems.
When it comes to unnatural links, companies need to remain vigilant. This post explains four actionable methods for tracking new unnatural links, so businesses can avoid negative SEO attacks, future Penguin hits, and manual actions.
SEO audits are extremely powerful, but they are only the first step in the process to improving organic search performance. Once changes are implemented, it’s critically important to recrawl site changes to ensure they are implemented correctly.
Gain a stronger view of user engagement (and get closer to actual bounce rate) with this step-by-step tutorial on how to implement adjusted bounce rate via Google Tag Manager, a free tag management system that lets you quickly deploy tracking tags.
Getting hit by Google Panda can be confusing for many webmasters. But one important Google Analytics report can help Panda victims get on the right track, and quickly. The post includes detailed instructions for creating and exporting the report.
The October 4th Penguin 2.1 Google update had significant consequences for some businesses. See how three different websites were impacted by 2.1, including a recovery, a second Penguin attack, and how a third party led to a Penguin hit.
If a website gets hit by Google Panda, small fixes won't be effective. Panda absolutely can strike again, and if it does, webmasters might find themselves in a long yo-yo battle. Learn how to avoid this situation by making the right SEO decisions.
There are times that hidden technical problems get rolled out to a website that can negatively impact SEO. Learn about four mistakes that can sending dangerous signals to Google and Bing, and how to make sure those problems never happen to you.
Google confirmed the rollout of the latest Panda update last month and many webmasters recovered at various levels. This post provides three examples of recoveries, including Phantom and Penguin recoveries during the latest Panda update.
There were two significant Google updates in May: Phantom and Penguin 2.0. Some websites were hit by both updates. Here's a deep look at both of these algorithm updates, how to identify which one hit your site, and then how to start recovering.
For websites hit by Penguin, some webmasters need to analyze thousands of links (or more). This step-by-step tutorial walks you through the process of using Screaming Frog and Deep Crawl to check a list of unnatural links to be removed.