Jay Taylor

Jay Taylor

Managing Director

Leverage Digital

Jay Taylor is Managing Director at Leverage Digital, a digital marketing agency that specializes in providing custom web development and digital marketing services to small and medium-sized businesses. Jay has worked in the digital marketing industry since 2008, and has assisted hundreds of companies implement and manage profitable digital marketing initiatives in that time. He has also been a contributing writer for Search Engine Watch since 2012. Prior to Leverage Digital, he received an M.B.A. in Finance & Marketing from the University of South Florida while also working at an ad agency, where he discovered his passion for digital marketing.

Articles by Jay Taylor

Why Google Algorithm Updates Shouldn’t Matter

why-google-algorithm-updates-shouldn-t-matter

With the exception of historic changes to Google’s algorithm, such as the Panda and Penguin updates that fundamentally changed the way website publishers had to approach their optimization strategies, algorithm updates should not receive nearly as much attention as they currently do.

Why SEO Can't Reside in a Silo

silos

SEO is an incredibly effective marketing tactic, and if executed correctly, can provide great returns. However, while it drives traffic to websites and increases sales, SEO is more effective when integrated with a complete online marketing strategy.

5 Steps to Dominate Your Niche on Google

Dominate

Dominating your niche on Google can be very profitable. Ranking well for keywords related to your specific niche helps drive higher quality traffic to your site and differentiates your brand. Follow these five steps to dominate your niche.

How to Measure SEO Success

Success Failure

Correctly measuring the success of an SEO campaign can vary greatly depending on your business type and objectives. However, there are three key performance indicators (KPIs) you should always consider when measuring a campaign's effectiveness.

Keys to an Effective Mobile Local Search Strategy

google-mobile-search-miami-cosmetic-dentist

About 40% of mobile searches on Google have local intent, and that number is only growing. Mobile consumers are relying on their mobile devices to search for local products and services. This presents a major opportunity for local businesses.

How to Use Google+ Local to Get New Customers

google plus app

Google+ Local is a powerful tool for small businesses targeting local customers because it combines customer reviews and local search into one platform. Here are two key ways small businesses can use Google+ Local to acquire new customers.