Jay Taylor

Jay Taylor

Managing Director

Leverage Digital

Jay Taylor is Managing Director at Leverage Digital, a digital marketing agency that specializes in providing custom web development and digital marketing services to small and medium-sized businesses. Jay has worked in the digital marketing industry since 2008, and has assisted hundreds of companies implement and manage profitable digital marketing initiatives in that time. He has also been a contributing writer for Search Engine Watch since 2012. Prior to Leverage Digital, he received an M.B.A. in Finance & Marketing from the University of South Florida while also working at an ad agency, where he discovered his passion for digital marketing.

Articles by Jay Taylor

Micro-Moments and Search


Search is key for marketers to leverage for micro-moments, defined by Google as short bursts of activity when consumers use their mobile devices to access information quickly.

The Mobile Search Survival Guide


With Google’s recent mobile algorithm update, businesses of all sizes are clamoring to remain relevant in Google mobile search. The Mobile Search Survival Guide will not only help you survive the mobilepocalypse, but dominate it.

Why Google Algorithm Updates Shouldn’t Matter


With the exception of historic changes to Google’s algorithm, such as the Panda and Penguin updates that fundamentally changed the way website publishers had to approach their optimization strategies, algorithm updates should not receive nearly as much attention as they currently do.

Why SEO Can't Reside in a Silo


SEO is an incredibly effective marketing tactic, and if executed correctly, can provide great returns. However, while it drives traffic to websites and increases sales, SEO is more effective when integrated with a complete online marketing strategy.

5 Steps to Dominate Your Niche on Google


Dominating your niche on Google can be very profitable. Ranking well for keywords related to your specific niche helps drive higher quality traffic to your site and differentiates your brand. Follow these five steps to dominate your niche.

How to Measure SEO Success

Success Failure

Correctly measuring the success of an SEO campaign can vary greatly depending on your business type and objectives. However, there are three key performance indicators (KPIs) you should always consider when measuring a campaign's effectiveness.