SEO News

Doc Sheldon

Doc Sheldon

Co-Founder

Top Shelf Copy

Doc Sheldon is co-founder of Top Shelf Copy – a content strategy and SEO services firm with offices in San Diego, California, and Albany, New York – where he specializes in technical SEO. Doc has over 30 years experience in marketing and professional journalism bolstering his 9 years online marketing background.

In addition to his primary interest – the Semantic Web and the technologies to achieve that end – Doc also performs organic search optimization services for Top Shelf’s clients worldwide, specializing in content strategy services.

Articles by Doc Sheldon

  1. Can Google be Trusted to Do No Evil?

    Google has managed to build or acquire properties in which users just naturally leave tracks. Is it all part of a grandiose scheme to build a massive graph that can help convert a search engine into a knowledge engine? Or is something else going on?

  2. FTC Tightens Online Disclosure Requirements

    The FTC's new disclosure standard considerably tightens the requirements for disclosure statements for online advertisements, ads and reviews. Also, if you're posting anything on a social media platform, that specifically requires disclosure, too.

  3. 5 Top SEO Fallacies: A Myth-Busting Rant

    The following post deals with things that have already been beaten to death, dozens of times. Yet, still, these myths pop up time after time on forums, in blogs, and even at conferences. How many times must we kill them before they'll remain dead?

  4. Semantic Search in 2025

    As the knowledge-representation graph continues to grow, linking more entities and establishing their relationships to each other, more connections will be available. And since the algorithms can learn, those connections will be more easily mapped.