Doc Sheldon is co-founder of Top Shelf Copy – a content strategy and SEO services firm with offices in San Diego, California, and Albany, New York – where he specializes in technical SEO. Doc has over 30 years experience in marketing and professional journalism bolstering his 9 years online marketing background.
In addition to his primary interest – the Semantic Web and the technologies to achieve that end – Doc also performs organic search optimization services for Top Shelf’s clients worldwide, specializing in content strategy services.
The last couple of weeks have given rise to a lot of cussing and discussing, regarding penalties levied against sites on both ends of the guest blog spectrum. Here are a few things that should help keep you safe from a guest blogging-related penalty.
There's been a lot of buzz about Getty's recent shift in policy regarding free use of their images for non-commercial use. There are a number of questions you should consider when deciding where to take advantage of their generosity, though.
It's hard to know if artificial intelligence, in its most constraining definition, is actually possible. But as long as the baby steps keep coming, taking advantage of the opportunity will allow you to provide better SEO results for your clients.
Learning algorithms learn from the patterns they detect, both in queries and documents, as well as the relationships between them. By understanding how machine learning works, you can provide more informative, entertaining, and engaging content.
Keywords are less crucial than they once were now that algorithms have progressed well beyond simply synonyms. They're beginning to be able to grasp the concept behind a piece of content and categorize it. Here's what this means for you and Google.
Moz has published their 2013 Search Engine Ranking Factors report with the input of 120+ SEO professionals and a scientific approach. The report skirts a number of actual ranking factors and focuses mostly on search engine correlation data.
Google unleashed a one-two punch of moving entirely to secure search and rolling out a brand new algorithm known as Hummingbird. Here's why heading forward you need to start building your content with concept and context in mind.
Would you buy a used car without checking it out first? Or a house, a surgeon's services, or a babysitter? Your livelihood deserves at least as much consideration. When trying to hire a reputable SEO, do your homework and protect your investment!
SEO is search engine optimization, period. Channels may come and go or rise and fall in popularity, but that doesn't change what SEO is any more than adding a row of tomatoes to your garden redefines agriculture.
There's a tendency, whenever people want to learn about SEO/SEM, to seek the experts to learn from. Setting aside the often difficult task of determining who's the right expert to listen to, it's a more complicated process than it may seem.
Remember years ago when the first noises were being made about protecting your data online, a lot of naysayers would respond "If you're not doing anything wrong, you have nothing to be afraid of"? Keep tellin' yourself that, pilgrim!
With Google's Knowledge Graph, Wikipedia's Wikidata and Wolfram|Alpha's database (that supports Siri), the efforts to make the world understandable to machines are making information on entities and everything about them instantaneously available.
Google has managed to build or acquire properties in which users just naturally leave tracks. Is it all part of a grandiose scheme to build a massive graph that can help convert a search engine into a knowledge engine? Or is something else going on?
The FTC's new disclosure standard considerably tightens the requirements for disclosure statements for online advertisements, ads and reviews. Also, if you're posting anything on a social media platform, that specifically requires disclosure, too.
If you have any sentimental attachments to your ramblings or photos on Posterous, you have a couple of months to save it or put it to use elsewhere. WordPress has made it easy to import all of your content that used to live on Posterous.
Now is the time to reach out to authoritative sites and individuals to establish relationships. Offer value. Make thoughtful comments. Present reasonable arguments. By making them want to interact with you, you’ll be building your own authority.
The following post deals with things that have already been beaten to death, dozens of times. Yet, still, these myths pop up time after time on forums, in blogs, and even at conferences. How many times must we kill them before they'll remain dead?
As the knowledge-representation graph continues to grow, linking more entities and establishing their relationships to each other, more connections will be available. And since the algorithms can learn, those connections will be more easily mapped.