BrightEdge have crunched the numbers to develop the first public click curves for mobile and tablet devices. In a world where smartphone and tablet users are in the majority, ranking in positions 1-3 is even more essential than previously thought.
Articles by Richard Kirk
Google has announced that failure to fix annoying mobile experiences will now actively hinder your efforts to rank well within search results. This warning from Google makes the case for brands to look again at mobile SEO even more compelling.
Want to build market share at the expense of your SEO enemy? Use this template to compare and contrast your content strategy and SEO performance with that of your dreaded SEO foe and come up with a way to vanquish them once and for all!
Have you ever thought which of SEO and marketing websites statistically provides the best content? Or if what people on these sites write about ever really changes? The sunsetting of Google Reader forced me to find out whose content really is king.
Most SEO professionals live on the web, where distractions are myriad – from email to social media – and something new crops up almost every minute. These ideas and tactics will help you stop procrastinating, get focused, and be more productive!
These simple local and social search strategies are relatively simple to implement and should help you improve marketing performance. All these ideas are based around the consumer pathway; a 7-step process which sits at the root of marketing theory.
Recruitment is a make-or-break activity for SEO teams. Recruit the right person, you’re golden! Here’s how employers can find a great SEO without paying a “search recruitment consultant” and tips for junior/mid-level SEO pros looking to move up.
This year, Richard Kirk and his team at Performics have been advising clients to invest in a content strategy as a means to rank well. Drawing from across 2012 data, Kirk has shared Performic UK's results in an open assessment of team performance.
Looking for keywords to help a formulaic, themed site rank ? Learn how to work out which modifying terms (or “modifiers”) are the most popular in terms of search volume, so you can realize a base level of optimization at the page template level.
Learn the benefits and methodology of how to build and refine a keyword list for a relatively normal site (such as a brand website) with limited amounts of template content, and how to optimize individual pages for individual terms.
Keyword research is hugely important. The success of your entire SEO engagement depends on getting this piece of work right. Is yours the best it can be? Here’s how to make your keyword research totally awesome, without losing the will to live.
Richard Kirk, Head of SEO at Performics, took issue with a recent column on SEW and asked to post a rebuttal. Given this is a thorny issue that has divided the industry, we agreed. Isn't it time everyone just calm down about encrypted search data?