Andrew Delamarter

Andrew Delamarter

Director of Search & Inbound Marketing

Huge

Andrew Delamarter is Director of Search Marketing at Huge, where he specializes in online marketing with a focus on SEO, content marketing strategy, and paid search advertising. Andrew has led engagements for some of the world's top brands, developing global strategies aligning social, local, PPC, and SEO tactics around core keywords and brand assets. Andrew's clients include a roster of brands including Unilever, Pizza Hut, Target, Barneys, and many more.

Previous to Huge, Andrew held client-side positions at SAP on the global marketing team, at Microsoft as an Account Manager, and as an early hire at Newegg.com.

Andrew received a B.A. in Environmental Science from the University of Colorado, Boulder, and earned an M.B.A. from California State University, Los Angeles.

Articles by Andrew Delamarter

Implementing the SEO Quality Gate

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Brands are doubling down on content and becoming publishers. With all this investment in content creation, it’s become critical to have internal processes to ensure content is optimized before it goes out the door. Enter the SEO Quality Gate.

How to Do Awesome SEO Annotations

Markup

The benefits of doing an SEO review of early-stage wireframes or visual designs are hard to quantify, but very real. Here's a quick guide to doing SEO annotations that will make your sites better while educating your colleagues on best practices.

Remarketing & Behavioral Ads @ClickZLive #czlny

Christopher Hansen at Clickz Live New York 2014

Remarketing is red hot. A jam-packed session at ClickZ Live New York 2014 showed attendees how, if done right, remarketing reduces online clutter, ups the relevancy quotient for users, and improves advertiser ROI. Here's a recap.

SEO for Startups & New Businesses: An 11 Step Plan

Launch

Starting a business only happens once, so it’s essential to get your SEO and content-driven customer acquisition strategy right. Follow these steps to build a well-optimized new business from the ground up that will rock in search and beyond.

Make Your Own Keywords

Naming the Animals

Trends without query volume are content marketing opportunities. They are business-building opportunities. They are stuff of which money is made. Here are some examples of companies that opted to lead rather than follow and profited as a result.

Content Syndication: How to Get Started

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Content syndication is a great way to get the most out of your content investments or to monetize your traffic. Here's a look at the basic types of content syndication and some ways of setting up a content syndication program for your business.

How to Deal With Search Marketing Burnout

Keyboard on fire

It happens. After years in the same industry and endless projects, presentations, and conferences suddenly the joy is gone. Let's define and identify the signs of burnout and find and share some ways to deal with it and reignite your passion.

Rise of the New School SEO Professional

klondike-gold-rush

There’s a gold rush under way as brands allocate big budgets to build and optimize their presence in emerging search and discovery channels. How can SEOs stake their claim in this new mobile, local, social, and content marketing territory?

Next Generation Site Architecture

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In a multi-screen, multi-device world, what are the best approaches to developing digital ecosystems that work for your users? Here's how to build sites and services that engage users wherever they are, and whatever device they choose.

Content Marketing Nirvana

content-marketing-nirvana

Most everybody is doing content marketing, but there’s more to it than writing blog posts and creating the occasional infographic. Here’s the ideal content marketing framework translated into a checklist to ensure your content flies across the web.

7 Tips on How to be Found in a Post-Search World

wired

Users and visits are coming from a greater variety of places. Here’s how you can adapt to evolving user behavior to make sure your products, brands, and information is discoverable via interaction not involving Google or other search engines.

Making the Most of the Open Data Movement

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Governments and organizations are making huge amounts of data available to the public. We take a deeper look at the movement, why you should care, and some of the ways smart companies can turn the data into moneymaking apps or optimized content.

Government SEO is Broken

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Every government agency should understand, monitor, and seek to shape its digital presence around SEO fundamentals to ensure their services, activities, and positions are issues are front and center in the everyday lives of the public via search.