Google Analytics provides invaluable tools that help us make sense of data. But multiple non-Google platforms provide opportunities to gain important insights. Here are three tools to help you make sense of data and develop responsive strategies.
Articles by Adria Saracino
One big risk for businesses is the "hijacking" of their brand name in online searches. And domain name squatting isn't going away as long as there is money to be made. Here are some strategies to protect your online nicknames and brand.
Most journalists operate under a strict code of ethics that forbid them to participate in product reviews. As such, if you are a search marketer turning to reviews for mass media coverage, you may be looking in the wrong place.
Managing an outreach team can be daunting. Effective outreach is only as good as its management. With these ideas and tips, you should be able to lead a team that consistently kills it in outreach and brings long-term benefit to your business.
There are three killers when your outreach team is pitching: if your content doesn't offer bloggers (and their readers) what they want; if your brand doesn't align with the blog's subject matter, or if your brand doesn't look qualified on a topic.
Type "t shape employee" into Google and you'll see phrases like "employees of the digital age" and "the key to success". But this employment structure can turn into a mess. Keep these points in mind if you want your teed-up employees to thrive.
In order to develop successful persona profiles, you need to know where to get the information and the right questions to ask. Here’s all the information you need to gather about your customers' behavior to create detailed customer personas.
Whether you are a devoted resolution-maker or just want to know how you can be a better marketer, here are 13 changes every marketing professional should make in 2013.
Bloggers require a very specific type of outreach. As gatekeepers, your pitch and/or deliverable must cater to their interests. These tips will help you understand what motivates bloggers and persuade them so your pitch makes the cut.
SEO is so much more than just acquiring links. Our industry is infested with executives evaluating SEO performance based on link numbers, but links don't tell the whole story. Here’s what links really tell you and what you should be measuring.