Facebook ads aren't all the same. Marketplace ads (Like Ads, Sponsored Stories, etc.) and Facebook Exchange ads (FBX) offer a different approach to buying, data, and intent. These are the three most important differences you need to understand.
Articles by Ben Plomion
Real-time bidding (RTB) extends the bidding process that makes SEM so efficient to the display world. It allows marketers to target users by buying display banners available in ad exchanges in real time. Here are five critical points about RTB.
There are three types of creative involved in a typical campaign – the ad unit, the landing page, and the retargeted display unit. Here's why it’s important to think about all three types as parts of one larger customer experience.
Amidst all the excitement around data-driven marketing, it's easy to forget the unsung heroes that make it all possible: the little blocks of code known as pixels. Here's why pixels are so important and three things to beware of when using them.
The same tactics that make search marketing uniquely effective at capturing a user’s intent can now be deployed on Facebook. Here's a quick look at what Facebook’s introduction of search retargeting on the FBX means for advertisers.
As more marketers jump on the bandwagon before learning all of the ins and outs of retargeting, the result is a lot of easily correctable mistakes. Here are five key tips to keep in mind before launching your next retargeting campaign.
Search retargeting became one of the fastest growing retargeting techniques in 2012. If you haven’t started yet, here’s an overview of what search retargeting involves, why it’s important, and how you can jump on this opportunity right now.
The notion that Google owns all the data is just one of a number of myths about search data. Google is just one piece in the puzzle we build to help our clients target consumers with the ads they actually want to see.