Ad copy testing is one of the staples of good SEM agencies. "Test and test often" is a bit of wisdom you'll hear over and over in the field. But do you know exactly what you're testing? Can you really trust the results? In most cases, no, you can't.
Articles by Will Lin
Facebook ads are of higher quality than the Google Display Network – and worth a lot more than advertisers are paying. If your product is a general consumer product, you can spend less money and see a higher return on Facebook compared to the GDN.
The days of writing off the GDN or approaching it with a search mentality are long over. Search-only marketers need to evolve, or they are missing half the game. Here’s why what you tried before didn’t work – and here’s how to change your outlook.
Are you wasting marketing dollars on queries that never convert? It’s time to find out. After conducting a good search account audit to determine how much improvement you can target, here’s how you can decrease your CPA and increase volume.