George Zimmer didn't have Google authorship, but he was the face of Men's Wearhouse. What happens if you implement authorship, making individuals brand messengers, and those individuals leave? Here are a few scenarios, and how brands should prepare.
Articles by Christina Zila
Bloomingdale's is a leader in fashion in the brick and mortar world. But how does a store with history back to the 1800s adapt to the new online world? Let's look at a few tactics Bloomingdale's uses in content marketing and a few SEO opportunities.
Your content strategy must meet your users' needs and your business goals. Use user behavior patterns as a guide to adjust your editorial calendar and provide content that matches reader interest by time of day, day of the week, and device.
Because content has to be promoted and shared socially, creation can't occur in a procedural vacuum. These tips will help ensure that everyone working on content knows where that content is going and provide the best possible presentation.
The goal of a press release is to attract media attention and be published by journalists. To make that happen, press releases should provide a factual yet engaging summary of your news. Avoid technical jargon, hype, and a sales call to action.
A good story can get you everything – fame, money, sympathy, even consideration for a Heisman trophy. While our initial fascination with athletes is because of their physical prowess, we’re seeing the power of the story (content) more in sports.
The Mayan calendar ended this month. Contrary to the “predictions,” it wasn’t the end of the world, just the end of Mayan content. To avoid having your company come up short on content, let’s look at the history of web content and trends for 2013.
When most SEOs think of evergreen content, they think of something boring, dry, and rehashed. But with a little personality and regular care, your evergreen content can grow into a healthy, Google-friendly, backlink-generating forest.
Does your content live and breathe? If not, your content may face a Google ranking apocalypse. Learn the symptoms of and cure for lifeless content zombies, as well as how to survive should your website become infected by contagious links.
Editorial calendars can help content managers, SEO professionals, and businesses organize content and blog posts efficiently and develop a content machine that regularly delivers intriguing pieces to your audience through a variety of channels.