SEO News

Christina Zila

Christina Zila

Director of Communications

Textbroker

Christina Zila is the Director of Communications for Textbroker, where she manages all external communications for the content creation company, including blogs, newsletters, trade shows, speaking engagements and public relations. She has been with Textbroker since 2009, was the first U.S. employee of the company, and grew the Las Vegas office to 19 people before focusing exclusively on communications.

At Textbroker, Christina has worked closely with some of the leading e-commerce, SEO, domain management, shopping, and online travel companies, advising them on content creation and strategy. Christina has done extensive public speaking, interviews, and conferences related to online marketing.

Previous to Textbroker, Christina was in the public relations department of the Las Vegas Chamber of Commerce, where she established the Chamber’s social media presence among other duties. In that and previous roles, she handled public relations,business to business marketing and social media strategies.

Articles by Christina Zila

  1. How to Create a Mobile Content Strategy

    Your content strategy must meet your users' needs and your business goals. Use user behavior patterns as a guide to adjust your editorial calendar and provide content that matches reader interest by time of day, day of the week, and device.

  2. Streamlining Social Content Promotion

    Because content has to be promoted and shared socially, creation can't occur in a procedural vacuum. These tips will help ensure that everyone working on content knows where that content is going and provide the best possible presentation.

  3. 5 Tips to Improve Your Press Releases

    The goal of a press release is to attract media attention and be published by journalists. To make that happen, press releases should provide a factual yet engaging summary of your news. Avoid technical jargon, hype, and a sales call to action.

  4. Lance Armstrong, Manti Te’o & the Power of Content

    A good story can get you everything – fame, money, sympathy, even consideration for a Heisman trophy. While our initial fascination with athletes is because of their physical prowess, we’re seeing the power of the story (content) more in sports.

  5. 5 Trends Shaping SEO & Content Marketing in 2013

    The Mayan calendar ended this month. Contrary to the “predictions,” it wasn’t the end of the world, just the end of Mayan content. To avoid having your company come up short on content, let’s look at the history of web content and trends for 2013.

  6. Content Zombies: How to Fight The Walking Dead

    Does your content live and breathe? If not, your content may face a Google ranking apocalypse. Learn the symptoms of and cure for lifeless content zombies, as well as how to survive should your website become infected by contagious links.