SEO News

Brad Miller

Brad Miller

Director of Business Development

Fathom

Brad Miller serves as Director of Business Development for Fathom and has more than 10 years of experience in digital marketing with expertise in search, social, analytics and lead generation. He has worked in multiple capacities throughout his career including roles in production, management, consulting, and sales. His experience brings a first-hand multi-dimensional understanding of business to the hundreds of organizations he’s worked with. Brad currently leads Fathom’s strategic partnership efforts.

Articles by Brad Miller

  1. 4 Ways to Maximize Agency Relationships

    Generating positive returns and getting things done should be motivation for brands and agencies. Ensuring this happens involves effort from both sides. Sometimes a little relationship maintenance is needed to take things to the next level.

  2. Content Marketing: 3 Overlooked Content Sources

    The importance of content in all of its forms can't be overstated and neither can the struggle that marketers have producing it. Here are three commonly overlooked content sources and tactical ways to squeeze more content out of them.

  3. 3 Paths to Marketing Success From Personal Brands

    Recognizing the impact of personal branding and harnessing its power can create enormous gains for the brand. Your employee's visibility will fuel brand recognition, content development, incoming traffic, links, SEO, and PR and marketing efforts.

  4. How to Integrate Content Marketing – Your Path to ROI

    By integrating your content marketing with all the other elements of your marketing, sales, and branding processes, your content will have a much wider appeal, more visibility, and deliver greater results and benefits. Here's how to make it work.

  5. 404 Page Best Practices

    Is your website serving up 404 errors for pages that have been moved, deleted, or mistyped? Here's how you can find 404 pages, how to limit the negative impact on user experience and your SEO efforts, and tips on how to create a good 404 page.

  6. How and When to Use 301 Redirects vs. Canonical

    This post will focus on the two main methods of managing the redirection of a single page on your website – the 301 redirect and the rel="canonical" attribute – to conquer duplicate content issues, sustain your rankings, and improve user experience.

  7. Getting Published: The Search Marketer's Guide to PR

    A public relations strategy is a big part of successful search campaigns. Getting your company's brand and employees exposed through media and social channels is incredibly important and can have a profound impact on links, rankings, and traffic.

  8. Guy Kawasaki Talks Content Marketing, Social & Google+

    With so many sources of original content, it's getting increasingly difficult to stand out from the crowd. You have to create, curate, and share content, but you must also position yourself as an expert and genuinely interact with your communities.

  9. Search Marketing Integration Starts With Your Sales Team

    Successful SMI requires the full integration of your whole organization. This means departments that, before, were completely separate and autonomous, should now be contributing to your online marketing mix. And it all start with the sales team.

  10. The New SEO: Search Marketing Integration

    The days of SEO as a distinct, independent discipline are numbered. SEO is fast evolving into a more creative, diverse, and challenging profession. Here’s how the integration of social, branding, PR, paid search, and video is changing the SEO model.

  11. Branded vs. Non-Branded SEM

    Whether a company should bid on their own brand name to fortify their search position is a subject of fierce debate. Here are some of the key considerations to equip you with the information needed to make the right decision for your organization.

  12. 3 Enterprise SEM Challenges & Solutions

    Massive account confusion, implementation roadblocks, and budget changes are key challenges agencies, in-house experts, and consultants managing enterprise SEM campaigns must overcome. Learn how to do so with these tips and potential solutions.