Brad Miller

Brad Miller

Director of Business Development

Fathom

Brad Miller serves as Director of Business Development for Fathom and has more than 10 years of experience in digital marketing with expertise in search, social, analytics and lead generation. He has worked in multiple capacities throughout his career including roles in production, management, consulting, and sales. His experience brings a first-hand multi-dimensional understanding of business to the hundreds of organizations he’s worked with. Brad currently leads Fathom’s strategic partnership efforts.

Articles by Brad Miller

Evolution in Digital Marketing Skill Sets

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Because of technological advancements in the search marketing industry, marketing effectiveness is quickly becoming dependent on software to manage the volume of information and deliver the data to make the right decisions.

The "Content-Driven" Sales Funnel

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Though the "integrated" approach to content marketing will mean that your content is discovered through many varied channels, including search, it’s always best to take a keyword-centric approach to begin with.

4 Ways to Maximize Agency Relationships

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Generating positive returns and getting things done should be motivation for brands and agencies. Ensuring this happens involves effort from both sides. Sometimes a little relationship maintenance is needed to take things to the next level.

404 Page Best Practices

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Is your website serving up 404 errors for pages that have been moved, deleted, or mistyped? Here's how you can find 404 pages, how to limit the negative impact on user experience and your SEO efforts, and tips on how to create a good 404 page.

How and When to Use 301 Redirects vs. Canonical

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This post will focus on the two main methods of managing the redirection of a single page on your website – the 301 redirect and the rel="canonical" attribute – to conquer duplicate content issues, sustain your rankings, and improve user experience.