Gregg Hamilton

Gregg Hamilton

Senior Vice President, Research & Analytics and Business Development

AdGooroo

Gregg Hamilton is Senior Vice President of Research & Analytics and Business Development at AdGooroo.

Articles by Gregg Hamilton

As Goes Paid Search, So Goes the Election?

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President Obama’s SEM team outflanked Mitt Romney and the Republicans in the search sphere, with a more focused effort across a broader list of keywords and substantially more budget devoted to the channel during last month’s presidential election.

Competitive Intelligence: A Gift Waiting to be Opened

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To gain an edge this holiday season and better compete for consumers’ hard-earned dollars, you need to monitor your competitor’s keywords, paid search spend, and ad copy. Here are some specific methods for utilizing competitive PPC intelligence.

Can Anyone Stop the Amazon SEM Machine?

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If you’re spending money on search marketing to drive retail sales, chances are you’ve asked yourself whether you can even compete with Amazon. Yes, you can! Amazon has weaknesses outside its traditional sweet spot of books, music and other media.