Senior Vice President, Research & Analytics and Business Development
Advertisers that focus their PPC efforts can gain in the rankings relative to other competitors, as was demonstrated in 2012 by new, smaller and lesser-known retail brands, as well as by many larger household name brands.
AdWords is the logical first choice for paid search advertisers for its superior impressions and click-through rates. However, YBN’s advantages – lower CPCs and CPMs and less competition for ad position – offer a ripe, incremental opportunity.
Benchmarking means analyzing the performance of your competitors’ and industry’s paid search efforts to monitor, adjust, and improve the relative performance of your own campaigns. Here’s how to get your competitive benchmarking up to snuff.
President Obama’s SEM team outflanked Mitt Romney and the Republicans in the search sphere, with a more focused effort across a broader list of keywords and substantially more budget devoted to the channel during last month’s presidential election.
To gain an edge this holiday season and better compete for consumers’ hard-earned dollars, you need to monitor your competitor’s keywords, paid search spend, and ad copy. Here are some specific methods for utilizing competitive PPC intelligence.
If you’re spending money on search marketing to drive retail sales, chances are you’ve asked yourself whether you can even compete with Amazon. Yes, you can! Amazon has weaknesses outside its traditional sweet spot of books, music and other media.
