Raj De Datta

Co-Founder

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Raj De Datta is a career entrepreneur who was on the founding team of two successful technology start-ups before co-founding BloomReach with Ashutosh Garg (CTO; formerly with Google). With 10 years of enterprise and entrepreneurial experience behind him, Raj most recently was an Entrepreneur-In-Residence at Mohr-Davidow Ventures (MDV). Previously, Raj was a Director of Product Marketing at Cisco responsible for Application-Oriented Networking. Previously, he was a Director of Product Marketing at Cisco. Prior to that, he was part of the founding team at telecom company FirstMark / LambdaNet, which grew to $80M in run-rate revenues. He holds a BSE in Electrical Engineering from Princeton and an MBA from Harvard Business School.

Articles by Raj De Datta

Reaching the Golden Mean of Branded to Non-Branded Traffic
by Raj De Datta • April 5, 2013

Traffic Marketers from strong brands pursue the 60/40 percent ratio of branded and non-branded traffic. They recognize the value of long-tail visitors, whose net-new traffic spikes traffic by 50 percent or more. Here are a few tips to attract new...
6 Predictions for 2013: Search Marketing & Big Data Analytics
by Raj De Datta • January 16, 2013

The search world is becoming more complex and customer-centric. In 2013 it will be even more challenging to break through the noise. By using key technologies, search marketers can transform their roles, moving from a tactical to strategic leader.
Big Data: An Introduction for Search Marketers
by Raj De Datta • August 28, 2012

Big data applications systematically address perplexing questions at massive scale – continuously learning, adapting and improving. Early adopters will win big and propel their employers and themselves ahead of their competitors.