Raj De Datta

Raj De Datta



Raj De Datta is a career entrepreneur who was on the founding team of two successful technology start-ups before co-founding BloomReach with Ashutosh Garg (CTO; formerly with Google). With 10 years of enterprise and entrepreneurial experience behind him, Raj most recently was an Entrepreneur-In-Residence at Mohr-Davidow Ventures (MDV). Previously, Raj was a Director of Product Marketing at Cisco responsible for Application-Oriented Networking. Previously, he was a Director of Product Marketing at Cisco. Prior to that, he was part of the founding team at telecom company FirstMark / LambdaNet, which grew to $80M in run-rate revenues. He holds a BSE in Electrical Engineering from Princeton and an MBA from Harvard Business School.

Articles by Raj De Datta

Understanding the Multi-Channel Shopper


Gathering data across devices, channels, and sessions is imperative to predicting the most relevant content to present to mobile shoppers. Here are five distinct profiles of multi-channel shoppers and methods to convert them to customers.