Purna Virji

Purna Virji

Director of Communications

Petplan

Purna Virji is the Director of Communications at Petplan, leading providers of pet insurance across North America, where she heads up SEO, content marketing, community building, branding, and PR.

With more than 8 years of inbound marketing multichannel experience, both in-house and agency, Purna specializes in SEO, PPC, social media, brand building, e-commerce, direct response advertising and web analytics.

Purna regularly travels across the country to speak at different marketing and search conferences, such as SMX, ETail, and Affiliate Summit and is also a member of the Vistage community.

Articles by Purna Virji

5 Clever Ways to Leverage PR for SEO Success

Woman With Microphone

SEO can have so much more of an impact on the company than simply affecting rankings. A strong outreach campaign can greatly promote the brand, create goodwill, and boost sales above and beyond any ranking improvements that can be influenced.