SEO News

Purna Virji

Purna Virji

Senior Marketing Manager


Purna Virji is the Senior Marketing Manager at Stroll – an e-commerce company in the education vertical – where she heads up all search and inbound marketing efforts, integrating direct response marketing tactics into digital marketing.

With more than 7 years of inbound marketing multichannel experience, both in-house and agency, Purna specializes in SEO, PPC, social media, e-commerce, direct response advertising, and web analytics. She has successfully and consistently led cross-divisional projects including marketing, email, customer retention and brand/product advocacy to far exceed business goals.

Purna regularly travels across the country to speak at different marketing and search conferences, such as SMX, ETail and Affiliate Summit and is also a member of the Vistage community.

Articles by Purna Virji

  1. The Smart Way to Optimize Your Amazon Sales Strategy

    Here's how to get the on-page creative elements (images, content, and reviews) on your page right to help your conversion rates and improve organic rankings on Amazon, and then up the ante by driving a lot of targeted traffic to generate sales.

  2. Optimize Your PPC With a Segmented Performance Analysis

    To strategize your PPC optimizations most effectively, it’s vital to ensure you also get a high-level view of how your account is doing. Here's how you compare a variety of different KPIs to identify and prioritize the optimizations you can perform.

  3. 7 Ways Your Content Can Increase Facebook Engagement

    A study conducted via Facebook set out to investigate what type of content was more effective to engage the target audience for an advertiser on social media. Here are seven key points from their findings and some recommended actions you can take.

  4. 5 Clever Ways to Leverage PR for SEO Success

    SEO can have so much more of an impact on the company than simply affecting rankings. A strong outreach campaign can greatly promote the brand, create goodwill, and boost sales above and beyond any ranking improvements that can be influenced.

  5. 3 Amazingly Simple Ways to Use Video for Link Building

    Clever use of videos can tremendously help your SEO efforts and make good content more digestible and engaging. Get ahead of the competition and give your link building a boost by reaching consumers where they already are – watching videos online.

  6. The 5-Step Plan to PPC Prioritization for Maximum Profits

    These essential tips and this quick Excel exercise will help you choose which strategies to focus on to continually improve the success of your PPC campaigns and avoid tactics that might amount to only small gains despite a large time investment.

  7. 5 Easy Tips to Boost Conversions from YouTube Ads

    When done right, TrueView In-Search and In-Display videos can offer a very competitive CPA and high return on ad spend. These five super simple tips can help you dramatically increase success from your YouTube advertising campaigns.