SEO News

Purna Virji

Purna Virji

Director of Communications


Purna Virji is the Director of Communications at Petplan, leading providers of pet insurance across North America, where she heads up SEO, content marketing, community building, branding, and PR.

With more than 8 years of inbound marketing multichannel experience, both in-house and agency, Purna specializes in SEO, PPC, social media, brand building, e-commerce, direct response advertising and web analytics.

Purna regularly travels across the country to speak at different marketing and search conferences, such as SMX, ETail, and Affiliate Summit and is also a member of the Vistage community.

Articles by Purna Virji

  1. 5 New SEO Mantras to Replace Old, Inefficient Thinking

    In SEO, we're now tasked with building brands, growing communities, enchanting audiences, and flexing our creative and analytical muscles. We play integral roles in the growth of businesses. Our thinking should match these new responsibilities.

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    Here's how to get the on-page creative elements (images, content, and reviews) on your page right to help your conversion rates and improve organic rankings on Amazon, and then up the ante by driving a lot of targeted traffic to generate sales.

  3. Optimize Your PPC With a Segmented Performance Analysis

    To strategize your PPC optimizations most effectively, it’s vital to ensure you also get a high-level view of how your account is doing. Here's how you compare a variety of different KPIs to identify and prioritize the optimizations you can perform.

  4. 7 Ways Your Content Can Increase Facebook Engagement

    A study conducted via Facebook set out to investigate what type of content was more effective to engage the target audience for an advertiser on social media. Here are seven key points from their findings and some recommended actions you can take.

  5. 5 Clever Ways to Leverage PR for SEO Success

    SEO can have so much more of an impact on the company than simply affecting rankings. A strong outreach campaign can greatly promote the brand, create goodwill, and boost sales above and beyond any ranking improvements that can be influenced.

  6. 3 Amazingly Simple Ways to Use Video for Link Building

    Clever use of videos can tremendously help your SEO efforts and make good content more digestible and engaging. Get ahead of the competition and give your link building a boost by reaching consumers where they already are – watching videos online.

  7. The 5-Step Plan to PPC Prioritization for Maximum Profits

    These essential tips and this quick Excel exercise will help you choose which strategies to focus on to continually improve the success of your PPC campaigns and avoid tactics that might amount to only small gains despite a large time investment.