Purna Virji

Purna Virji

Senior Client Development and Training Specialist

Bing Ads

Purna Virji is the senior client development and training specialist for Bing Ads at Microsoft. She is also a digital marketing specialist, industry speaker, and blogger. Prior to joining the Bing Ads team, Purna was the chief executive (CEO) and founder of Purview Marketing, a boutique consulting firm specializing in PPC and SEO marketing strategies. With more than a decade of both in-house and agency inbound marketing multi-channel experience, Purna specializes in SEO, PPC, digital PR, social media, brand building, e-commerce, direct response advertising, Web analytics, and content strategy.

An award-winning former journalist, Purna regularly travels across the globe to speak at marketing conferences such as SMX, MozCon, eTail, and State of Search. She is also a regular contributor to Search Engine Watch. Always on a mission to help people hone their PPC skills and become better digital marketers, she is thrilled to share her passion and help educate and inspire the SEM community.


Articles by Purna Virji

Remarketing tips with Bing Ads


Remarketing allows you to re-engage with the audiences that have previously visited your site. Here's three valuable audience segments and some insider tips that will get you off to a flying start with remarketing.

5 Clever Ways to Leverage PR for SEO Success

Woman With Microphone

SEO can have so much more of an impact on the company than simply affecting rankings. A strong outreach campaign can greatly promote the brand, create goodwill, and boost sales above and beyond any ranking improvements that can be influenced.