A well thought out content and PR calendar is the engine that will drive your online visibility. Here's how to continually produce content that is sharable and engaging, and stand out to the media when everyone with a mobile phone is a news source.
Articles by Jasmine Sandler
If you're a small business owner or CEO of a growing company and require great talent, look no further than the LinkedIn Education section and Student Job Portal. If used correctly, you will find the exact candidate you're seeking on LinkedIn.
When it comes to hiring social media managers, it can be tough to separate the pretenders from experts. If you're looking to hire a social media manager, here are six areas you should look at when evaluating applicants' skill sets and background.
Hiring? Finding a competent social media team member is a real challenge. No matter how impressive someone's credentials may seem, you need to drill down past the buzzwords. Here are 12 questions to ask people who claim social media expertise.
If you're a marketing director, CMO, or responsible for branding, public relations, or online marketing, you must be aware of what people say about your company and key executives. Here's how to optimize opportunities and protect reputations.
How can you ensure a positive ROI from social media marketing activity with the complexities of resources and related responsibilities? The following steps will help you to solve the social media marketing assignment challenge.
Social media marketing affects and supports all critical areas of the organization – from sales and marketing to HR and client services. Here's how you can show decision-makers that social is a key investment for the growth of their organization.
Facebook, Twitter, LinkedIn, Google+, and YouTube all need to be in the toolbox of any serious B2B online marketer, but investing wholly in one of these social network will greatly help any B2B marketer increase his or her bottom line.
Responsible for driving brand awareness via social media, growing your client base via social media marketing, optimizing your B2B website for social media, or managing client relations via social media marketing? Then don't miss this session.
LinkedIn's new member count means more business people to network with on LinkedIn – but also more people to compete with. Here's how recruiters, entrepreneurs, business and sales professionals, and marketers can play and win on LinkedIn.
The importance of being found by your target audience on LinkedIn is equally as important as engaging that person once they find you. Here’s how to make your profile visible and engaging so that qualified leads start flying into your LinkedIn inbox.