As search engines are better able to separate high quality content from low, marketers must stop chasing the algorithm and optimize content for the user.
Articles by Jim Yu
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Since Google's local algorithm update, "Pigeon," took effect in July, local businesses have been scrambling to adjust.
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SEO entails bridging the gap between the technical needs of search engines and human needs for content. SEO also must bridge many gaps within their organizations if they are to truly be effective and ensure success in 2014 and beyond.
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Adapting to the epic changes and shift in SEO requires adapting to, and focusing on, a new direction. Here are four key truths about secure search you can use as a guide to formulate your SEO strategies, plus several tips and tactics for 2014.