Nearly three-quarters of online activity is related to local searches. Using location-specific keywords and leveraging Google+ reviews can help optimize those searches to benefit your business.
Articles by Jim Yu
A blog is an excellent content and SEO tactic that allows websites to build their brand, traffic, and reputation. When you regularly update a blog, you have an excellent platform to produce fresh and high-value content.
If you want to improve the user experience - and your rankings - by creating the real-time personalization experience, follow these steps.
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Since Google's local algorithm update, "Pigeon," took effect in July, local businesses have been scrambling to adjust.
Some sometimes painful changes in organic search have made SEO a better tactic and have led successful brands to focus on content and customers. But what else do these brands and search industry players have in common?
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Are for ready for the tough questions about your organic search plans? Be well prepared with data points and projections that speak to the goals that matter to different decision-makers, using this five-point data-driven decision plan.
Rank is about the user experience. If rank is the doorway to success in search engine optimization, conversion is the ultimate success. The more you can use rank metrics to inform your conversion efforts, the more successful you will be.
Big data doesn't have to be big and scary if you have simple elements in place. The challenge is harnessing it in a meaningful way. The secret to making big data work for you is in knowing which data sources matter and when to exclude data.
SEO entails bridging the gap between the technical needs of search engines and human needs for content. SEO also must bridge many gaps within their organizations if they are to truly be effective and ensure success in 2014 and beyond.
Understanding content at a page level gives you a bird's eye view of what resonates with a brand's audience and drives conversions. Here are three ways you can measure the success of your content at a page level in 2014.
Adapting to the epic changes and shift in SEO requires adapting to, and focusing on, a new direction. Here are four key truths about secure search you can use as a guide to formulate your SEO strategies, plus several tips and tactics for 2014.
If your global audience is on Naver, it's time to start thinking of the Korean search engine as a viable publisher for your brand. While Naver optimization is a complex venture, the following tips can help you claim and build a presence on Naver.