SEO News

Jim Yu

Jim Yu

Founder & CEO

BrightEdge

Jim is the founder and CEO of BrightEdge, the leading enterprise SEO Platform. He combines in-depth expertise in developing and marketing large on-demand software platforms with hands-on experience in advanced SEO practices. Prior to founding BrightEdge, Jim was at Salesforce.com where he led a core part of the platform products team that delivered the industry's first cloud computing platform.

Articles by Jim Yu

  1. Mobile Site Configuration 101: How to Choose

    If you aren't doing mobile, your site will be left behind in the search results. Here's how to decide which type of configuration to use for your mobile site (responsive, dynamic, or redirection to mobile URLs) and avoid common obstacles.

  2. 5 Ways to Sell SEO to Your CMO

    Are for ready for the tough questions about your organic search plans? Be well prepared with data points and projections that speak to the goals that matter to different decision-makers, using this five-point data-driven decision plan.

  3. Rank Still Matters in the Age of Secure Search

    Rank is about the user experience. If rank is the doorway to success in search engine optimization, conversion is the ultimate success. The more you can use rank metrics to inform your conversion efforts, the more successful you will be.

  4. Making Sense of Big Data in Search Marketing

    Big data doesn't have to be big and scary if you have simple elements in place. The challenge is harnessing it in a meaningful way. The secret to making big data work for you is in knowing which data sources matter and when to exclude data.

  5. A New Direction for SEO in 2014: The Secure Search Manifesto

    Adapting to the epic changes and shift in SEO requires adapting to, and focusing on, a new direction. Here are four key truths about secure search you can use as a guide to formulate your SEO strategies, plus several tips and tactics for 2014.

  6. Naver Optimization: 5 Best Practices

    If your global audience is on Naver, it's time to start thinking of the Korean search engine as a viable publisher for your brand. While Naver optimization is a complex venture, the following tips can help you claim and build a presence on Naver.

  7. Cyber Monday Optimization Checklist

    You can still implement these tips to ready your website, drive more visibility, and connect with your target consumer in time for Cyber Monday 2013 and claim your share of the estimated $82 billion that will be spent in online holiday shopping.

  8. 4 Google Carousel Optimization Tips

    Google Carousel presents a new opportunity to appear at the top of the search results, but with it also comes some new best practices. Here's a look at how Google's Carousel works, its impact on industries, some tips on images, and how to optimize.

  9. From Rank to Revenue: Qualitative & Quantitative Earned Media

    Rank, although an important metric, can become confusing and seemingly meaningless for the CMO who also needs to see revenue related to rank. Earned media initiatives can reach further than ever, enabling you to drive awareness, demand, and revenue.

  10. 5 Pillars of a Successful Modern Web Design

    The SEO practices you implement in site design that optimize for search engines should be invisible. Modern day web design success requires a multi-function, multi-skilled approached to ensure maximum impact for your business. Balance is key.

  11. Quora Best Practice Tips for Brands

    Quora ranks questions and answers by user engagement. Social media metrics on this platform center around the number of followers, views, votes and shares each question has. Here's a deeper look at how brands and businesses are using Q&A site Quora.

  12. Pinterest Best Practice Tips for Brands

    Pinterest is seeing explosive growth. It is being adopted by brands, as well as users following these brands. Here are the latest statistics, best practices, and some tactical strategies for one of the hottest and fastest-growing social platforms.

  13. The Synergy & Benefits of Optimizing Content as You Write

    Empowering content writers with SEO capabilities allows your business to scale the impact of your SEO team. Technology and CMS integration enables your content team to make optimizations that drive more traffic and conversions. Win-win.