Jim Yu

Jim Yu

Founder & CEO


Jim is the founder and CEO of BrightEdge, the leading enterprise SEO Platform. He combines in-depth expertise in developing and marketing large on-demand software platforms with hands-on experience in advanced SEO practices. Prior to founding BrightEdge, Jim was at Salesforce.com where he led a core part of the platform products team that delivered the industry's first cloud computing platform.

Articles by Jim Yu

Mobile Site Configuration 101: How to Choose

Smartphone Share of  Organic Searches

If you aren't doing mobile, your site will be left behind in the search results. Here's how to decide which type of configuration to use for your mobile site (responsive, dynamic, or redirection to mobile URLs) and avoid common obstacles.

5 Ways to Sell SEO to Your CMO


Are for ready for the tough questions about your organic search plans? Be well prepared with data points and projections that speak to the goals that matter to different decision-makers, using this five-point data-driven decision plan.

Making Sense of Big Data in Search Marketing

Unlocking Big Data

Big data doesn't have to be big and scary if you have simple elements in place. The challenge is harnessing it in a meaningful way. The secret to making big data work for you is in knowing which data sources matter and when to exclude data.

Naver Optimization: 5 Best Practices

Naver SERP Explained

If your global audience is on Naver, it's time to start thinking of the Korean search engine as a viable publisher for your brand. While Naver optimization is a complex venture, the following tips can help you claim and build a presence on Naver.

Cyber Monday Optimization Checklist

Indexed Google Search Queries for Free Shipping Q4 2012

You can still implement these tips to ready your website, drive more visibility, and connect with your target consumer in time for Cyber Monday 2013 and claim your share of the estimated $82 billion that will be spent in online holiday shopping.

4 Google Carousel Optimization Tips

Hotels Near Disneyland

Google Carousel presents a new opportunity to appear at the top of the search results, but with it also comes some new best practices. Here's a look at how Google's Carousel works, its impact on industries, some tips on images, and how to optimize.