Almost one-third of all paid search ad spend for Halloween costume keywords was spent on a Disney-related search term, AdGooroo says.
Articles by Ashley Zeckman
Bing has formed a partnership with Internet Explorer and CNN that could in fact be a game-changer for the 2014 elections.
One year after the release of Penguin 2.1, Google released its latest update and the search marketing world is bracing for its impact.
Last week, Google updated its Transparency Report to reflect updated data on the requests and actions taken.
Now, users can tap the microphone and say, "Show me my bills" or "My bills due this week" within the app and their bills will appear.
Reddit, as well as additional nontraditional "news" sources, have been appearing in Google's "In the News" results.
Bing's new function allows instant access to the words to your favorite songs without needing to click around to find the right link.
The newest Google Panda update proves yet again that there is no replacement for quality content.
Yahoo will be shutting down Yahoo Directory as well as Yahoo Education and Qwiki. The Directory will officially shutter on December 31, 2014.
Search engine users in China got a rude awakening when they realized last week that DuckDuckGo had been blocked or was temporarily unavailable.
A handful of former Google employees have created search engine Boodigo, which helps users find pornography on the Internet.
Microsoft will bring the digital assistant to desktop users in an effort to provide a more "mobile"-like experience on all platforms.
Bing has revealed new additions to improve its image search, including tablet optimization, responsive design, and "mini-headers."
Similar to Google AdWords, Campaign Planner provides insights from data collected from Yahoo and Bing to help advertisers make decisions based on data.
Google's My Maps feature could help businesses drive in-person traffic by giving them a new tool to better market themselves to consumers searching for what's nearby.
After announcing it would make changes to targeting functionality, Bing has begun migrating to unified device targeting based on simplicity, efficiency and control.
Google has reportedly explained how exactly it determines whether it displays a link to factual information in the Knowledge Graph.
In addition, Searchmetrics’ 2014 SEO Ranking Factors and Rank Correlations report finds the quantity and quality of backlinks remain critical.
Google replaced YouTube's keyword tool with Display Planner's AdWords video keyword suggestions on September 1, requiring users to access an AdWords account.
Reps for the search engine reportedly say more computing power is required as search queries shift from text to voice and image.