Ashley Zeckman works with RedBrick Health’s clients to develop a communications strategy designed to achieve their health and wellness goals. She provides guidance on communications best practices and on the communications support available for each client’s unique business needs and budget.
Prior to joining RedBrick Health, she was the Marketing Manager for TopRank Online Marketing, a digital marketing agency. Her areas of expertise include communications, client relations, integrated marketing, online marketing, marketing strategy, content marketing, SEO, digital PR, blogging, B2B and B2C marketing, customer segmentation, and social media strategy.
What do you know about your audience? Are your fans, friends, or followers engaged? Do you have a plan? What are others saying about you and how are you responding? Use this checklist to determine how healthy your social media strategy is.
If you really want to optimize your social media strategy, some discovery, planning, and measurement must take place. These nine tips will show how to plan and create a valuable social strategy that attracts and engages your customers and prospects.
Want to successfully market your company on LinkedIn? Constant brand boasting and screaming your marketing message won't cut it. You need to focus on meaningful conversation and engagement. These seven tips will help you get you started.
With a good idea and a killer engagement strategy, you absolutely can rely solely on Facebook to generate new and repeat business. Here’s how one company did it, plus five tips to help you create a lasting relationship with your own customers.