Uri Bar-Joseph

Uri Bar-Joseph

Director of Marketing

Simply Measured

Articles by Uri Bar-Joseph

2013: The Year of Marketing Integration


It’s not too late to get your marketing ducks in a row and leverage new and old channels to generate demand for your company. Here are five trend predictions in the world of B2B marketing for 2013 and where to focus your attention.

5 Tips for Handling (Not Provided) Data


(Not Provided) accounts for almost 40 percent of referring traffic data – and this will continue trending up until the majority of organic referrer data (search terms) will completely disappear. Here’s how to handle the growing lack of organic data.

Why Paid Search for B2B Companies is Dead (or Dying)


PPC of late has trended down on all questions related to effectiveness, budget and usage, and trended up on likelihood to be discontinued, decreased, or outsourced. Here’s why B2B marketers are redirecting budgets to other, more profitable venues.