What if Google someday decides it no longer loves your site? It stops sending traffic your way, drops your rankings, blocks access to more information and data, and charges you for what we’re getting for free? Here are five tips to diversify.
Articles by Uri Bar-Joseph
It’s not too late to get your marketing ducks in a row and leverage new and old channels to generate demand for your company. Here are five trend predictions in the world of B2B marketing for 2013 and where to focus your attention.
(Not Provided) accounts for almost 40 percent of referring traffic data – and this will continue trending up until the majority of organic referrer data (search terms) will completely disappear. Here’s how to handle the growing lack of organic data.
Using Google’s new “Google Experiments” for A/B testing confirmed a hypothesis that a landing page with a preview image will have a higher conversion rate than a landing page without the preview image. Here’s how you can conduct your own test.
PPC of late has trended down on all questions related to effectiveness, budget and usage, and trended up on likelihood to be discontinued, decreased, or outsourced. Here’s why B2B marketers are redirecting budgets to other, more profitable venues.
Data will tell you the right answer. If you can’t find data somewhere, you should run a test, collect the data, and let it tell you what’s right. A/B testing is one of the core marketing arts a marketer should master and practice.