Uri Bar-Joseph

Uri Bar-Joseph

Director of Marketing

Simply Measured

Uri Bar-Joseph is Director of Marketing at Simply Measured, a social media measurement and analytics solution, where he leads the company's demand generation efforts. Previously, Uri worked for Optify, a marketing automation software company, where he built and managed its lead generation and lead nurturing processes, and developed the company's data-driven marketing approach.

Prior to Optify, Uri served over 9 years in the Israeli Defense Forces in various positions. He specializes in marketing strategy, demand generation and B2B marketing mechanics. He has a BA in Military History, Magna Cum Laude from the Hebrew University in Jerusalem and MBA with honors from the University of Washington.

Articles by Uri Bar-Joseph

5 Ways Social Data Can Enhance Marketing Data

Social Data

The integration of social data with traditional marketing data can enhance your understanding of trends and user behavior, and also can be used as an added value for publishers and advertisers for testing creative, researching keywords, and more.

5 Inbound Marketing Essentials to Audit

Storefront

As you go through an audit of your company's current demand generation status, here are some tips and questions to ask about your target audience and messaging; website/homepage; blog; social presence; and lead captures/call to action.

How to Estimate the Break-Even Point of Paid Search

economic-equlibrium-price

Is there a correlation between a price of a product or service and its CPC? Do keywords associated with high-priced products cost more? Use these break-even points to help determine the favorability of a successful investment in paid search.

10 Tips to Help Small Marketing Teams Kill It

number-of-full-time-employees-marketing-organization

While the stress and pressure of delivering high volumes of qualified leads is not getting any easier, small marketing teams can manage the multitude of channels, tactics, and online possibilities to meet their goals by doing these 10 things.