Mary Weinstein

Mary Weinstein

Content Director

CPC Strategy

Articles by Mary Weinstein

Google Shopping: Why PLAs Aren't So Bad for Merchants

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While there are definitely some disadvantages to the new Google Shopping set up, there are some really amazing opportunities for merchants. Here are a few reasons why Google Shopping is good for merchants and how retailers can best take advantage.

Google Shopping Holiday Update for Merchants

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In the last two weeks Google has added updates to their new paid Google Shopping program to further improve the search experience. Here’s a quick look at the new shopping features, so you can quickly continue with your holiday festivities.

4 Google Product Listing Ads Tips for Q4

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More than 100,000 retailers have stuck around to play in Google’s new product-based CPC advertising channel. If you’re one of these retailers, then the following tips and best practices for Product Listing Ads campaigns heading into Q4 are for you.