Need help getting started with Google Shopping? This series of six videos explains Google Shopping data feed best practices, reasons why you might not want to list on Google Shopping, and how to troubleshoot issues with your PLAs, and more.
Articles by Mary Weinstein
One easy mistake to make when managing your Google Shopping Product Listing Ads (PLA) campaign is to allow too much overlap between your All Products ad group and your other ad groups. Here's how to prevent this issue from hurting your campaign.
Google Shopping is still notably cheaper than Amazon Product Ads, PLAs drove more traffic than Amazon Product Ads for Q4 2012, and Google Shopping is trending to beat out Amazon ads for traffic. But Amazon converted better than Google Shopping.
AdWords labels are a great Product Listing Ad (PLA) option for segmenting campaign data. AdWords labels are great for testing, help you track changes, and let you log all your changes without using an outside application. Here's how to set them up.
While there are definitely some disadvantages to the new Google Shopping set up, there are some really amazing opportunities for merchants. Here are a few reasons why Google Shopping is good for merchants and how retailers can best take advantage.
In the last two weeks Google has added updates to their new paid Google Shopping program to further improve the search experience. Here’s a quick look at the new shopping features, so you can quickly continue with your holiday festivities.
More than 100,000 retailers have stuck around to play in Google’s new product-based CPC advertising channel. If you’re one of these retailers, then the following tips and best practices for Product Listing Ads campaigns heading into Q4 are for you.
Now that October is finally here, the fall shift to paid Google Shopping has many online merchants scrambling to create their Product Listing Ads (PLA) campaigns in AdWords. Here's how to solve three potential validation issues when setting up PLAs.
Setting up Product Listing Ads (PLAs) and Google Shopping can be a complicated process. This article outlines some of the top mistakes online merchants should look out for when setting up and managing Google Shopping, as well as tips for success.
Fifty percent of Google Product Search traffic will be switching to paid Google Shopping by July 28. Online merchants who aren’t ready for the switch will face some serious repercussions. Stay ahead of the changes! Here's what you need to know.