Following a four-year effort in the incredibly lucrative TV ad business, Google has decided to pull the plug. Traditional TV ads are out. Going forward Google plans to focus exclusively on digital with YouTube and AdWords for Video.
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Articles by Matt Kapko
Twitter has enhanced its paid products for advertisers with a new targeting option that includes more than 350 interests. Brands can now target their Promoted Tweets and Promoted Accounts to specific subsets of users based on their interests.