The FTC will host a workshop December 4th entitled “Blurred Lines: Advertising or Content?” as part of their investigation of native advertising and sponsored content. Viewers can tune in live online.
Articles by Matt Kapko
Taking a fresh look at the mobile landscape, Google has outlined five critical questions that businesses should address when developing a mobile strategy. The company published the updated recommendations and examples in its Mobile Playbook.
Twitter’s IPO is expected to be among the largest of tech firms this year. During the most recently closed quarter, average ad revenue per timeline view in the U.S. came in at $2.17, while the rest of the world generated just 30 cents.
Google is bringing skippable video ads to online games. Calling TrueView ads among its most successful, Google is now supporting the in-stream ads for game publishers on the DoubleClick Ad Exchange, AdSense for games, and select publishers on AdMob.
How important is mobile to Facebook? Consider this: mobile ads represented about 41 percent of the company's advertising revenue and mobile usage accounted for 71 percent of monthly active users (MAUs) during its latest quarter.
Sponsored Updates are a new ad unit available to marketers and brand managers that run company pages on LinkedIn. Users will see the ads alongside the organic posts from people in their network and companies they follow.
Facebook is still the dominant provider of social logins and shared content but other networks are gaining favor as users seek variety in their social activity. Google+ is growing as a login provider, but it's rarely used for social sharing.
More than six million campaigns have been upgraded to AdWords Enhanced Campaigns so far and Google expects to have the remainder of its advertising partners, and their respective campaigns, switched over by the end of this month.
Paid clicks jumped 21 percent and the average price per click slid 8 percent. Yahoo's display business generated $423 million, an 11 percent decline from last year. The number of display ads sold and average price per ad sold both declined.
Nearly six months after introducing Graph Search as a more natural, real-time search capability for social media, Facebook is taking the training wheels off and releasing the feature to all English-speaking users in the U.S. over the coming weeks.
Facebook is getting into the verification business. The blue check mark identifying verified pages and profiles will appear in timelines, stories, search results, news feed ads and while users hover over the name of a page elsewhere on the site.
Yahoo's front-page news stream now displays personalized ads alongside news articles and other features. Stream Ads will have a similar look and feel to the news articles that will share space with the ads on Yahoo's home page.
Facebook's ad products delivered $1.25 billion, or 85 percent, of total revenue during the quarter while payments carried the remainder, lifting the company's net income to $219 million. Total advertising revenue grew 43 percent year-over-year.
Facebook is combining what it knows about its users’ behavior and activities on Facebook and off, with the help of data brokers like Acxiom, Datalogix and Epsilon. Brands can now target users across desktop and mobile – and offline entirely.
The Facebook phone will arrive on April 12, giving the social network giant a new window into its users' mobile habits and a more consistent, always-on connection for members of the Facebook community. Search won't be exclusive to any one provider
While the company positions for broader interest in its paid media products, it is expanding the tools and services it offers marketers to encourage more small- to mid-sized brands to increase engagement on the platform.
Facebook has expanded its custom audience targeting feature to now include "lookalike audiences." By porting their CRM databases to Facebook, advertisers can reach existing customers and users who share similarities with their customer base.
Despite all the newfangled channels and technology by which marketers can reach consumers in a digital capacity today, email is still the most effective and inclusive, according to new research from ExactTarget.
Video ads are coming to LinkedIn. The professional-focused social networking site announced that its LinkedIn Ads platform is now capable of delivering 300x250 video ad units for advertisers. Ads can be bought as pay per view and pay per click.
LinkedIn's new featured update functionality gives brands the ability to more prominently display updates they want to highlight above the fold in their update feed. The free feature enables firms to promote news and updates for up to 48 hours.