Director of SEM
Looking to supercharge your ads and get more clicks? Google AdWords Campaign Experiments, dummy ads, audience messaging, AdWords labels, and testing in low volume campaigns all offer opportunities to get the most bang for your advertising buck.
PPC allows you to easily split test ads. The ease of split testing can lead people astray, leading them to pause the better ad and use the under-performing ad. Here’s how to avoid choosing the wrong ad, losing market share, and paying higher CPCs.
When you have (tens of) thousands of products, each with a different price and margin, and multiple categories, PPC life can get complicated indeed. Here are three opportunities for e-tailers. Act quick to implement these to ride the holiday wave.
E-tail marketing is extremely complex and competitive. Margins are low, products are mostly standardized, and competitors are very aggressive. However, all hope is not lost! Use these ninja PPC techniques to be a more profitable e-tailer.
All industries come to maturity. The search marketing industry is no exception. In order for you to remain around (be you in-house marketer, business owner, inexperienced college grad or advertising agency), you must prepare for the future – now.
Many advertisers and e-tailers are fearful about the transition of Google Shopping to a paid service. So let’s look at what is happening, how it affects the way people search, and how to fully leverage the shopping formats against regular text ads.
If you use your website to attract customers or clients who have never met you, your website isn’t a brochure/business card, it’s your salesperson. You must be able to sell yourself virtually. So where exactly does “bragging” overlap with selling?
While you can to design systems that allow you to create the best ad copy by constantly split testing, it's much easier to shortcut the process and "steal" from your competitors. Identify the elements your competitors are using three simple steps.
Five key ad copy elements will affect your prospects’ decision to click through on your ad, and then once on your page to convert. Optimize these ad copy elements to increase market share, make more money, and decrease your cost per acquisition.
