A new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively.
Articles by James Dohnert
Google shifted $9.8 billion in revenue to Bermuda in order to avoid paying $2 billion in global taxes, Bloomberg reported. The search giant reportedly used common revenue funnelling techniques to avoid its tax obligations.
New study from IDG Research Services has found that 95 percent of consumers use at least one type of social media. Fifty-three percent of responders thought the best way to reach consumers was to answer their questions on platforms like Facebook.
Search volume can predict smartphone sales with over 90 percent accuracy, according to a new study from Google. Google's "Smartphone Launch Predictor" study found that 52 percent of purchase-related searches occur before a smartphone is launched.
Google spent more on U.S. lobbying efforts than any other technology firm in America, according to statistics from the Center for Responsive Politics (CRP). Google reportedly outpaced Microsoft's lobbying spending by more than $7 million.
Twitter users will be able to download every tweet they've ever sent by the year's end, according to Twitter CEO Dick Costolo. It has taken so long for Twitter to offer users their archives because the site isn't suited for archive distribution.
Federal Trade Commission officials are reportedly thinking of dropping their antitrust case against Google. The FTC plans to drop the case because it doesn't have evidence to prove that the way Google ranks its search results is hurting consumers.
New study finds that over 90 percent of shoppers rated their Cyber Monday shopping experience as either "somewhat satisfying" or "very satisfying."
A new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in 2012. The company projects that online video ad spending will continue to grow by another 20 percent in 2013
New study finds that 51 percent of car buyers who research using a mobile device ultimately buy a car. Furthermore, 49 percent of mobile auto searchers even end up making a purchase the very same day of their research.
Ninety-one percent of national brands expect to invest more or the same amount in local marketing heading into 2013, according to a new survey by local marketing firm Balihoo. Forty-seven percent of brands plan to invest more in local for 2013.
Mobile local ad revenue in the U.S. will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey.
Facebook brand engagement has risen 896 percent on a year-over-year basis, according to a new study from Adobe. Adobe's Digital Index for Q3 2012 reports that the huge uptick in engagement is, in part, a result of Facebook's new Timeline feature.
Yahoo's CEO shared her future plans, telling investors that the company will start to double down on things that made it successful in the past, like search and mail; and noted the Yahoo-Microsoft search alliance has "fallen below expectations."
The unblocking of Gmail marks a quick end to the government sanctioned block of Google's email service. Officials have reported that the Gmail block was an unexpected consequence of the country's YouTube shut down, due to an anti-Islam video.
The search giant has signed an agreement to use 48 MW of wind energy from the Canadian Hills Wind Project for its latest data center. Google will work with a local utilities company to handle the power used by the Canadian Hills wind farm.
Three employees of Chinese search engine Baidu have been arrested for taking bribes to delete posts. It is still not known what type of content was deleted from search postings. Baidu reportedly sacked four employees following an investigation.
Technology giants – and often arch rivals – Google, Facebook, and Amazon are expected to join forces to form a lobbying group known as the Internet Association (IA). The IA plans to launch in September and focus on Internet-related legislation.
Italy's antitrust chief has warned of an impending Google publishing monopoly. Giovanni Pitruzzella urged the lower house of parliament to extend antitrust laws to Internet media companies, like Google, who are now competing with publishing houses.
Sen. Charles Schumer, D-N.Y., has voiced his concern with Google's new 3D maps, warning that they could infringe upon the public's privacy. In a letter, Schumer asks Google CEO Larry Page to rethink their implementation of new 3D mapping technology.