Justin Freid

Justin Freid

Vice President of Emerging Media

CMI Media

Articles by Justin Freid

9 Most Misleading PPC Metrics


While impression share, time on site, average CPC, average position, conversion rate, CTR, first page bids, and quality scores are all important metrics, when looked at individually, they can actually cause you to make misinformed decisions.

Targeting the Over 65 With PPC


Targeting individuals online who are over age 65 is no easy task, but we’re now entering an area of opportunity with this market. As the Baby Boomers continue to grow older, it presents a unique targeting opportunity for marketing through PPC.

The 16 SEM Managers You’ll Meet During Your Career


During your career, you’ll likely connect with many other marketers. Whether through social media, meet-ups, or conferences, expect to meet some interesting characters – the oversharers, the over-reactors, the mad scientists, the egos, and more!

Mobile App Marketing Guidelines


Acquiring downloads and installs of a mobile app isn’t easy. There are millions of apps available on iTunes and Google Play, but thankfully there are many options to utilize media spend to acquire downloads and to help your application stick out.

Advanced Channel Sequencing


Each marketing channel – video, PPC, display and social – can play multiple roles throughout the customer acquisition process. Understanding how each channel can help you acquire a new customer is essential to a successful marketing strategy.

Innovative Retargeting Tactics


The following uses of retargeting allow you to target potential customers based on their interactions with your content, social media profiles, or even other relevant websites. Here are a few smart ways marketers can place a retargeting pixel.