Justin Freid

Justin Freid

Vice President of Emerging Media

CMI Media

Justin Freid is the Vice President of Emerging Media at CMI Media, a pharmaceutical advertising agency. Justin helps his clients develop and implement strategies to interact with potential customers online. You can learn more about Justin by visiting JustinFreid.net.

Articles by Justin Freid

How to Properly Analyze Ad Text Performance

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When setting up a paid search campaign, proper structure is essential for success. By not looking at the data from a holistic point of view, you may end up in a situation where you are making decisions off of non-statistically significant data.

Black Box Paid Search Ads Showing on Right Rail

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Many pharmaceutical companies that market black box drugs have been very cautious with their advertising efforts. Until last week, black box paid search ads did not appear on the right rail. How will this change affect pharma marketers?

How Should You Charge For SEM?

Best Price Guarantee

By having an understanding of what goes into a new account, you can choose a pricing model that fits your needs the best. Here are five of the most popular pricing models that are being used by freelance SEM managers and large agencies.

How to Implement a Tiered PPC Bidding Strategy

Average Position and Average Quality Score

When set up properly a combination of all match types can help you cover the ground needed to drive high quality, relevant traffic to your site. But in order to get optimal performance, you need to make sure a tiered bidding strategy is utilized.

How to Build Links Like an Engineer

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Developing a program that involves multiple channels can be complicated. When approaching your ultimate outcome of generating links, taking an engineer's approach can help you create a link building campaign that will yield optimal results.

5 Signs You Need a New PPC Agency

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During the sales process, agencies often use their A-team to present their pitches. But after signing on with an agency to run your SEM campaigns, you might begin to feel that you have the D-team running your campaigns. Here's what to watch out for.

9 Most Misleading PPC Metrics

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While impression share, time on site, average CPC, average position, conversion rate, CTR, first page bids, and quality scores are all important metrics, when looked at individually, they can actually cause you to make misinformed decisions.