Justin Freid

Justin Freid

Justin is a digital marketing veteran with more than 10 years of experience across SEM, SEO, and social media. For more information about Justin, please visit JustinFreid.net.

Articles by Justin Freid

How to Properly Analyze Ad Text Performance


When setting up a paid search campaign, proper structure is essential for success. By not looking at the data from a holistic point of view, you may end up in a situation where you are making decisions off of non-statistically significant data.

Black Box Paid Search Ads Showing on Right Rail


Many pharmaceutical companies that market black box drugs have been very cautious with their advertising efforts. Until last week, black box paid search ads did not appear on the right rail. How will this change affect pharma marketers?

How Should You Charge For SEM?

Best Price Guarantee

By having an understanding of what goes into a new account, you can choose a pricing model that fits your needs the best. Here are five of the most popular pricing models that are being used by freelance SEM managers and large agencies.

How to Implement a Tiered PPC Bidding Strategy

Average Position and Average Quality Score

When set up properly a combination of all match types can help you cover the ground needed to drive high quality, relevant traffic to your site. But in order to get optimal performance, you need to make sure a tiered bidding strategy is utilized.