A recent court ruling indicates Yelp would be in the clear if it tampered with the ratings of businesses that declined paid advertising and that is bad news for small businesses.
Articles by Pierre Zarokian
Yelp Trends works like any search engine, except you can compare multiple search terms in the context of one city. Reviews are from 98 cities in 20 countries, so there is a wealth of information to play with, but how much of that data is viable?
Ripoff Report has been notorious for its "no removal" policy, refusing to remove reports for any amount of money, pleading, or legal litigation. However, Ripoff Report is reportedly making some important changes to this iron clad rule.
PPC advertising will deliver targeted traffic, but it takes technical know-how to do it properly. An expert paid search analyst reviews every facet of your account, looking for areas to improve leads and sales. Here's why you should hire one.
In a recent interview, Yelp CEO Jeremy Stoppleman discussed what his company has been doing for the past two years to combat fake reviews, and how the Yelp team studies fake reviews, seeking commonalities and abnormalities they can filter for.
A lawsuit is seeking employment benefits and wages for reviewers (a.k.a. "Yelpers") that have been posting free reviews on Yelp. The lawsuit claims Yelp has violated the Fair Labor Standards Act (FLSA) and has refused to pay wages to its reviewers.
The search engine marketing and domain industries lost one of its greatest minds over the weekend. Ren Warmuz, founder and CEO of Trellian, who was battling cancer for about a year, passed away on October 27 at age 45.
Yelp is offering a new cost-per-click (CPC) program bundled with its enhanced listing option. To be clear, the ability to bid on a CPC basis isn't new, but this new program includes a discount bundle with some enhanced features.
Yelp is no stranger to the court system; it has been sued many times by disgruntled small business owners upset over its business practices and authenticity of reviews. However, in an unusual turn of events, Yelp is the claimant this time around.
Disgruntled business owners recently vented their frustrations at a Yelp town hall meeting. Not surprisingly, the majority of the complaints had to do with the site's reviews filter. Business owners are still insisting that the filter is rigged.
Several attorneys experienced in Internet defamation law allege that search engine Bing has recently changed its policy and is no longer complying with court-ordered removals of defamatory content. Bing denies that any of its practices have changed.
Ripoff Report, one of the most popular review sites for posting customer complaints, has launched "Ripoff Report Verified." The new program gives businesses a chance to resolve disputes in 14 days before negative reviews are posted for $89 a month.
The success of this lawsuit is going to open a flood of new lawsuits against The Dirty and other sites like it that host third-party content. It is likely that such sites are going to take removal requests more seriously to avoid costly lawsuits.
The outcome of this trial is of particular interest to the reputation management industry. Reputation managers are watching closely to see if further ruling will help aide them in removing offensive content off similar sites for their clients.
An analysis of websites that have been hit by Google Penguin and Panda in recent weeks offer some helpful ideas for those looking to clean up and recover. Here’s an overview of what tactics hurt sites and what you to do if your site was affected.