SEO News

Simon Penson

Simon Penson

Managing Director

Zazzle Media

Simon started life as a journalist and magazine editor before turning his attentions to the world of online audience creation instead and has owned and run his own sites as well as founding content led digital marketing agency Zazzle Media, which specialises in content marketing and strategy. He writes regularly for a number of influential digital marketing blogs and also speaks at key industry events.

Articles by Simon Penson

  1. Building Relationships (and Links) from Natural Content

    You need to track not just mentions of your brand or specific product(s), but also noise around your industry so you can attempt to add value yourself in the right places. How? Use this process to exploit opportunities from natural conversation.

  2. 5 Things We've Learned From Google's New War on Links

    Is Google taking a less tolerant stance on "spam"? Which link types are most often classified as "unnatural"? How much can exact match anchor text tactics hurt your site? Here are some conclusions and top takeaways based on recent real world work.

  3. A Great Strategy to Create In-Depth Evergreen Content

    The launch of Google's In-depth articles means that an investment in quality content continues to become a key part of any digital strategy. Don't risk losing out on a big search traffic opportunity. Here's how you can get a piece of the action.

  4. How the Semantic Web Changes Everything for Search

    The semantic web will present numerous challenges for search marketers, but by acting now you can soften the impact and actually take advantage of the opportunity it presents. Here's how to work now to prepare for that eventual shift.

  5. What can Sales Psychology Teach Digital Outreach?

    Forget Excel. The real magic bullet in content outreach is sales psychology. Sales is a science. Many of the techniques used by the best sales people can have a profoundly positive impact on your ability to convert content outreach to placement.

  6. Mining Social Data to Create a Content Strategy

    You can apply a smorgasbord of social data – from Facebook, Twitter, Google, Pinterest, and tools – in your strategic work to inform decision-making. But one of the most useful, and relevant currently, is in helping steer content ideas and strategy.

  7. How Can Google Stop the Black Hats?

    Panda and Penguin have removed the crap black hat brigade, but the most coveted SERPs are still being owned by the smartest algorithm gamers and black hats in the business – and they're getting very rich. Only Google has the tools to change it.

  8. 46 Ways to Kill It With Content

    Manipulative techniques are being rendered redundant. Now is the time to embrace change. Creating killer content will lead that charge. Check out this list of quick-fire actions filled with ideas to help grow your investment in valuable content.