Managing Director
Forget Excel. The real magic bullet in content outreach is sales psychology. Sales is a science. Many of the techniques used by the best sales people can have a profoundly positive impact on your ability to convert content outreach to placement.
People learn in different ways. Some people learn by doing, others by watching, while others learn best by listening or in another way. Here's how to understand learning styles and align the types of content you create to your website's visitors.
Are you prepared for the impending "next generation" of Google Penguin? Google is about to turn the knife a little more on manipulative techniques that aim to improve search visibility. Here are some of the potential factors Google may consider.
You can apply a smorgasbord of social data – from Facebook, Twitter, Google, Pinterest, and tools – in your strategic work to inform decision-making. But one of the most useful, and relevant currently, is in helping steer content ideas and strategy.
Digital marketing is about much more than simply links, but links are the fuel that powers visibility, whether it's through social, organic, or paid tactics. Here's how to maximize the value of the content marketing campaigns you plan.
Measuring how successfully you're spending your budget is difficult in the newly emerging content-led digital landscape. We examine some of the metrics you need to focus on to successfully manage your content-led campaigns.
Short on cash but big on ideas? Here are a few ideas to help you formulate a quality content led digital marketing plan, and a list of cost effective tips that every business can action to maximize the ROI of any content investment made.
Panda and Penguin have removed the crap black hat brigade, but the most coveted SERPs are still being owned by the smartest algorithm gamers and black hats in the business – and they're getting very rich. Only Google has the tools to change it.
Google’s new tool allowing people to delete spammy backlinks you don’t trust has been met with much fanfare as the “answer” to the backlink profile problem. But maybe there is a bigger game at play. Maybe those who use it are being gamed by Google
Manipulative techniques are being rendered redundant. Now is the time to embrace change. Creating killer content will lead that charge. Check out this list of quick-fire actions filled with ideas to help grow your investment in valuable content.
Google is afraid. Afraid that its crown as king of search will be stolen by a new breed of voice-led search engines led by a Wolfram|Alpha-powered Siri. Relevance is now the key to link building and value adding content the currency of it all.
User intent, trust, and a clear understanding of how close your visitors are to the ‘cash register moment’ are key to creating a successful strategy. Learn how to use psychology and data analysis to shape or improve your CRO strategy.
Are you a business owner hit by Google's Penguin update? Arm yourself with the tools necessary to understand what may have caused your search rankings to drop, as well as how you can avoid similar issues from coming back to bite you in the future.
