It’s a lot of effort, but the knowledge that you are creating content specifically to capture key search opportunity will ultimately make that much more rewarding.
Articles by Simon Penson
What will the latest update of Penguin bring and how can webmasters prepare?
Taking a look at the cover designs of print magazines can help you improve your digital content marketing strategy by helping you to focus on personas and "editorial pillars."
There has never been a more rewarding time to invest in regular content as well as bigger, campaign-led pieces. Here's how to ensure you have a strategy filled to the brim not just with content that "fills the gaps," but also with strategic pieces.
There are nearly limitless ways to use data. So, how do you go about it? This post will walk you through search, social, and other valuable types of data, then how to pull it all together to use the best bits to inform your content strategy.
You need to track not just mentions of your brand or specific product(s), but also noise around your industry so you can attempt to add value yourself in the right places. How? Use this process to exploit opportunities from natural conversation.
Reaching out to influencers is incredibly time consuming. Building relationships in an environment where most of those journalists and site owners you want to reach are spammed to death on a daily basis is hard work. Here's how to work smarter.
Want to quickly grow traffic from the content you already have or what you already rank for? This guide to auditing your existing content will give you the best possible chance of ranking it to attract as much traffic as humanly possible.
Is Google taking a less tolerant stance on "spam"? Which link types are most often classified as "unnatural"? How much can exact match anchor text tactics hurt your site? Here are some conclusions and top takeaways based on recent real world work.
The launch of Google's In-depth articles means that an investment in quality content continues to become a key part of any digital strategy. Don't risk losing out on a big search traffic opportunity. Here's how you can get a piece of the action.
The semantic web will present numerous challenges for search marketers, but by acting now you can soften the impact and actually take advantage of the opportunity it presents. Here's how to work now to prepare for that eventual shift.
Forget Excel. The real magic bullet in content outreach is sales psychology. Sales is a science. Many of the techniques used by the best sales people can have a profoundly positive impact on your ability to convert content outreach to placement.
People learn in different ways. Some people learn by doing, others by watching, while others learn best by listening or in another way. Here's how to understand learning styles and align the types of content you create to your website's visitors.
Are you prepared for the impending "next generation" of Google Penguin? Google is about to turn the knife a little more on manipulative techniques that aim to improve search visibility. Here are some of the potential factors Google may consider.
You can apply a smorgasbord of social data – from Facebook, Twitter, Google, Pinterest, and tools – in your strategic work to inform decision-making. But one of the most useful, and relevant currently, is in helping steer content ideas and strategy.
Digital marketing is about much more than simply links, but links are the fuel that powers visibility, whether it's through social, organic, or paid tactics. Here's how to maximize the value of the content marketing campaigns you plan.
Measuring how successfully you're spending your budget is difficult in the newly emerging content-led digital landscape. We examine some of the metrics you need to focus on to successfully manage your content-led campaigns.
Short on cash but big on ideas? Here are a few ideas to help you formulate a quality content led digital marketing plan, and a list of cost effective tips that every business can action to maximize the ROI of any content investment made.
Panda and Penguin have removed the crap black hat brigade, but the most coveted SERPs are still being owned by the smartest algorithm gamers and black hats in the business – and they're getting very rich. Only Google has the tools to change it.
Google’s new tool allowing people to delete spammy backlinks you don’t trust has been met with much fanfare as the “answer” to the backlink profile problem. But maybe there is a bigger game at play. Maybe those who use it are being gamed by Google.