Michael King

Michael King

Inbound Marketing Director

iAcquire

Michael King is an SEO Engineer by trade and Inbound Marketer by evolution. He currently leads cross-channel initiatives as Director of Inbound Marketing for leading off-page optimization agency iAcquire. King is also leading the expansion of iAcquire’s offering into on-page optimization and digital brand strategy.

King has an extensive background in software, web development and a proclivity for creative solutions. That experience has afforded him a track record of successfully coordinating the efforts of Creative, Strategy, Technical and Paid Media Teams to achieve synergistic solutions in harmony with long-term client campaign goals for several Fortune 500 brands. Previously, King was responsible for the SEO campaigns of LG, Citi, Sanofi Pasteur, Cartier, and General Mills as the SEO lead at Publicis Modem. Before that, he was member of the SEO team at Razorfish where he contributed to many wins for Ralph Lauren, ABC, ADT, State Farm, and several of Johnson & Johnson and Genentech brands.

As a contributor to leading industry blogs such as SEOmoz, Unbounce and Distilled, Mike continues to usher in ideas that shift the paradigm of SEO and Inbound Marketing as a whole. This is best illustrated by the Keyword-Level Demographics methodology King developed in 2011 that allows marketers to perfectly measure and target persona types. Mike has simultaneously made the transition to sought-after speaker delivering memorable talks at such conferences as SES New York, SMX, SearchLove NYC, Seattle Interactive, and LinkLove London.

Articles by Michael King