Jiyan Wei

Jiyan Wei

CEO & Co-Founder


Jiyan is the CEO & Co-Founder for BuildZoom, a site that analyzes and ranks over 1.8 million contractors in the US based on their license status, BBB ratings, consumers feedback and more. He formerly served as the Director of Product Management for Vocus (VOCS), a global PR and Marketing technology provider, where he drove product platform strategy and roadmap execution for a variety of products including PRWeb, the leading online news distribution service.

He earned a BA in English from Georgetown University and Masters in Media/Communications from the London School of Economics where his dissertation focused on social media communities. He currently sits on the vendor council for the Society for New Communications Research (SNCR) and maintains a blog, New Influencer, where he writes about media and technology.

Jiyan has spoken at a number of industry events including SES, SMX, and PubCon on a variety of topics including online PR, SEO, social media marketing and more.

Articles by Jiyan Wei

Getting Started With Semantic SEO


The semantic web is evolving quickly. Stay on top of the latest fundamental search engine platform change by reading up on the latest resources, some noteworthy free tools, and early commercial initiatives in this emerging ecosystem.

Semantic Search: The Eagle Has Landed


Schema.org and the Knowledge Graph signal that a paradigm shift has already begun. Developing a firm grasp of how semantic search is influencing your specific entity type has become a necessity. Here’s what entity search changes mean for marketers.

Google, Big Data & What it Means for SEO


Google is a big data company, so the future of the search industry will be informed by the field of big data. As primary user data becomes more impactful, will the onsite optimization playbooks that we’ve carried for years become dead weight?