CEO Larry Page referred to Google+ as the company’s “social spine” in an earnings call earlier this year. If Google+ is the spine then which parts of Google are the body, heart, and brain? And what provides the precious oxygen Google breathes?
Articles by Jiyan Wei
The semantic web is evolving quickly. Stay on top of the latest fundamental search engine platform change by reading up on the latest resources, some noteworthy free tools, and early commercial initiatives in this emerging ecosystem.
Schema.org and the Knowledge Graph signal that a paradigm shift has already begun. Developing a firm grasp of how semantic search is influencing your specific entity type has become a necessity. Here’s what entity search changes mean for marketers.
Beyond algorithmic changes that local search is likely to experience in the next few years, we’re witnessing a changing of the guard as newcomers foster engagement, collaborate, and start to take local mindshare from the legacy players.
Google is a big data company, so the future of the search industry will be informed by the field of big data. As primary user data becomes more impactful, will the onsite optimization playbooks that we’ve carried for years become dead weight?