SEO News

Adam Dorfman

Adam Dorfman

Senior Vice President, Product & Technology

SIM Partners

Adam Dorfman is an interactive marketing professional with over 15 years experience in all facets of online marketing including local & organic search, pay per click, paid inclusion, email, RSS/XML driven advertising, ad networks, social networking, blogging, website analytics, usability and offline integration as well as web development, hosting, networking and project management.

At SIM Partners, Adam drives product strategy for the Local Search Platform as well as working on traditional SEO engagements for clients with enterprise level sites. Selected to be a contributor to David Mihm’s “Local Search Ranking Factors” study, Adam is considered to be an expert in the local search space and spends the majority of his time these days immersed in it.

Articles by Adam Dorfman

  1. Google Madness: The Elite Eight of Google+ Local Tips

    Google+ can be powerful for brands and businesses, but also can be quite confusing. Whether you're stuck with an old Google+ Places page or have the updated Google+ Business page, you can use these tips for Google+ Local listing optimization.

  2. 4 Local Search Tactics That Will Matter More in 2014

    Marketers should focus their energies on these key tactics in 2014: improving brand/domain authority; making websites mobile-friendly; correcting any inaccuracies in Foursquare; and fixing location information on local/map sites.

  3. 4 Terrifying Local Search Marketing & SEO Mistakes

    Local search marketing is remarkably complicated with what often feels like endless tactics to employ in order to improve the visibility of your business online. Here are some mistakes that might be scaring away your local traffic and customers.

  4. Local Keyword Research: 3 Ways to Use Google

    The tools available for mining and identifying keywords that will drive the highest ROI are extensive, but often the best place to start is at the search engines. Here's how to discover new keyword opportunities for local businesses using Google.