Adam Dorfman is an interactive marketing professional with over 15 years experience in all facets of online marketing including local & organic search, pay per click, paid inclusion, email, RSS/XML driven advertising, ad networks, social networking, blogging, website analytics, usability and offline integration as well as web development, hosting, networking and project management.
At SIM Partners, Adam drives product strategy for the Local Search Platform as well as working on traditional SEO engagements for clients with enterprise level sites. Selected to be a contributor to David Mihm’s “Local Search Ranking Factors” study, Adam is considered to be an expert in the local search space and spends the majority of his time these days immersed in it.
Developing a successful localized social media strategy can seem overwhelming, but by implementing these tips and seeking out a social CRM tool from a trusted partner that fits a brand’s needs, the process can be vastly simplified.
Google is likely using its newly launched phone support for Google+ Local Pages listing verification to help secure its lock on the market, which will help keep Google’s maps the most accurate and create a pool of potential paying customers.
An overview of major citation neighborhoods – local search engine properties, large directory sites, social media sites, review sites, and niche local and industry sites – as well as tips on how you can best take advantage of each and rank better.
If websites that invest tens of millions of dollars per year in driving traffic cannot get simple semantic markups implemented correctly, how can Google and the rest of the search engines expect people managing much smaller sites to do so?
Whether or not Google's commenting system becomes reality, the chances of it being a new signal in their ranking algorithms should be enough to encourage many webmasters to consider switching to this system from whatever they currently use.