Adam Dorfman

Adam Dorfman

Senior Vice President, Product & Technology

SIM Partners

Adam Dorfman is an interactive marketing professional with over 15 years experience in all facets of online marketing including local & organic search, pay per click, paid inclusion, email, RSS/XML driven advertising, ad networks, social networking, blogging, website analytics, usability and offline integration as well as web development, hosting, networking and project management.

At SIM Partners, Adam drives product strategy for the Local Search Platform as well as working on traditional SEO engagements for clients with enterprise level sites. Selected to be a contributor to David Mihm’s “Local Search Ranking Factors” study, Adam is considered to be an expert in the local search space and spends the majority of his time these days immersed in it.

Articles by Adam Dorfman

4 Terrifying Local Search Marketing & SEO Mistakes

Jack O'Lanterns

Local search marketing is remarkably complicated with what often feels like endless tactics to employ in order to improve the visibility of your business online. Here are some mistakes that might be scaring away your local traffic and customers.

Local Keyword Research: 3 Ways to Use Google


The tools available for mining and identifying keywords that will drive the highest ROI are extensive, but often the best place to start is at the search engines. Here's how to discover new keyword opportunities for local businesses using Google.