Adam Dorfman is an interactive marketing professional with over 15 years experience in all facets of online marketing including local & organic search, pay per click, paid inclusion, email, RSS/XML driven advertising, ad networks, social networking, blogging, website analytics, usability and offline integration as well as web development, hosting, networking and project management.
At SIM Partners, Adam drives product strategy for the Local Search Platform as well as working on traditional SEO engagements for clients with enterprise level sites. Selected to be a contributor to David Mihm’s “Local Search Ranking Factors” study, Adam is considered to be an expert in the local search space and spends the majority of his time these days immersed in it.
Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations. Make a smarter decision when picking a company to team up with by asking these questions.
Google+ can be powerful for brands and businesses, but also can be quite confusing. Whether you're stuck with an old Google+ Places page or have the updated Google+ Business page, you can use these tips for Google+ Local listing optimization.
Marketers should focus their energies on these key tactics in 2014: improving brand/domain authority; making websites mobile-friendly; correcting any inaccuracies in Foursquare; and fixing location information on local/map sites.
Local search marketing is remarkably complicated with what often feels like endless tactics to employ in order to improve the visibility of your business online. Here are some mistakes that might be scaring away your local traffic and customers.
The tools available for mining and identifying keywords that will drive the highest ROI are extensive, but often the best place to start is at the search engines. Here's how to discover new keyword opportunities for local businesses using Google.
Developing a successful localized social media strategy can seem overwhelming, but by implementing these tips and seeking out a social CRM tool from a trusted partner that fits a brand’s needs, the process can be vastly simplified.
Google is likely using its newly launched phone support for Google+ Local Pages listing verification to help secure its lock on the market, which will help keep Google’s maps the most accurate and create a pool of potential paying customers.
An overview of major citation neighborhoods – local search engine properties, large directory sites, social media sites, review sites, and niche local and industry sites – as well as tips on how you can best take advantage of each and rank better.
If websites that invest tens of millions of dollars per year in driving traffic cannot get simple semantic markups implemented correctly, how can Google and the rest of the search engines expect people managing much smaller sites to do so?
Whether or not Google's commenting system becomes reality, the chances of it being a new signal in their ranking algorithms should be enough to encourage many webmasters to consider switching to this system from whatever they currently use.