Espionage has benefits, especially for a small business trying to compete with the big boys. Using competitive analysis and PPC will give you a leg up on what the competition is doing and ultimately make your marketing plans easier from the get-go.
Articles by Suren Ter-Saakov
Another year of busted brackets, bets runs rampant, and anxious fans glued to NCAA college basketball action is in the books. So how did searches for each team and for the event as a whole change for the duration of the March Madness season?
Pharmacies made impressive use of the flu outbreak, the public attempted to diagnose themselves whether it was for the flu or otherwise, and 12 months made a huge difference in the amount of results encompassing winter-related illnesses.
Facebook’s IPO, the London Olympics, the U.S. presidential elections and the iPhone 5 were hot topics this year. We take a trip back in time to compare data and decipher how and why search habits and trends may have changed or stayed the same.
An analysis of the holiday spending of various retailers in their efforts to cope with the madness of Black Friday and Cyber Monday shows some interesting and perhaps unexpected results regarding how they adjusted their expenditure and advertising.
New products are hitting the shelves every day for the holiday rush, but it remains to be seen if they are going to sell. Looking at your competitors’ advertising budget trends and PPC data can reveal which products have the most potential profit.
With the holiday shopping season upon us, retailers will begin shifting their budgets to correspond to the change in the outlandish, sale-fueled shopping habits of society. Here’s a look at bidding habits, budgets, and trends of top retailers.
With the use of social media outlets as a trend for personal, business, and other uses, Facebook PPC ads are a noteworthy promotion method all-around. Exploring the foundation of these ads can be extremely revealing regardless of your industry.
We decipher exactly how the Internet search marketing strategies of the current president and his opponents are managed, as well as the search tendencies of voters. Here's an accumulation of entertaining facts about the 2012 election so far.
The connection between the data and your wallet is not always as straightforward as it could be. Let’s take a look at a real-life example and ask ourselves: what can we do with a proper piece of data if we apply some reasonable analysis behind it?
Using just one source of statistics to make business decisions is like driving a car with only one eye open. A company that only uses a single stream of data to make decisions can lose millions in revenue and allow other companies to profit.
People who effectively manage PPC campaigns for companies are unknowingly releasing a world of practical, usable data to their direct competitors – but only if competitors know how to find it. Learn how you can extract this valuable secret data.