SEO News

Monica Ho

Monica Ho

Vice President, Marketing

xAd

Monica Ho is Vice President of Marketing at xAd. Based in New York City, Monica is responsible for developing and leading the marketing functions at xAd, as well as overseeing the company’s communications and strategically positioning it in the mobile-local marketplace. One of the largest local-mobile ad networks in the U.S., xAd ranks and delivers ads based on nearly 30 relevance factors, including a consumer’s actual location, preferences and search behaviors.

Monica’s tenure in the industry includes 12-plus years of local marketing and advertising, including a solid foundation in online advertising, sales, strategy and account management. Prior to xAd, she served as Senior Vice President of Marketing & Strategy at TMP Directional Marketing, where she helped launch a digital-marketing division called 15miles.

Well regarded in the space, Monica is currently active on the Interactive Advertising Bureau’s (IAB) Local Search Committee and the Mobile Marketing Association’s (MMA) Research Committee. She is also an occasional presenter at industry conferences and trade shows. Currently, Monica lives on Long Island with her husband and two children.

Articles by Monica Ho

  1. Audience Targeting in Mobile: 4 Key Elements of Context

    Looking to deliver the most relevant mobile ad experience possible? Learn how four key mobile context elements – location, time of day and week, user behavior, and weather – can increase user engagement and campaign performance.

  2. 3 Mobile Marketing Must Haves for the Holiday Season

    A flood of mobile device sales throughout the year means mobile is poised to play an even more crucial role in the holiday season. Here’s how retailers can create a fully mobile-optimized holiday experience and ensure customers make that purchase.

  3. Mobile Targeting Definitions Every Marketer Must Know

    The mobile industry continues to grow and develop its technology and user base. A basic understanding of these essential targeting terms is important in speaking to both industry-mates and clients about the unique mobile targeting capabilities.