SEO News

Lisa Raehsler

Lisa Raehsler

Founder, SEM Strategy Consultant,

Big Click Co.

Articles by Lisa Raehsler

  1. 5 Kickin’ New Google AdWords Features to Try

    Google AdWords has introduced a whirlwind of updates and new features for advertisers and PPC managers to experiment with, including upgraded sitelinks, new keyword and display planners, ad group mobile bid adjustments and an upgrade center.

  2. What People Search For - Most Popular Keywords

    Billions of searches are conducted each day on popular search engines and social websites by people all around the world. A number of major search engines provide a way to discover the most popular search trends, keywords, and topics.

  3. Search Funnels in AdWords Show Value for Every Click

    AdWords search funnels reporting has been super-sized with greater visibility, help documentation, and data integration into multiple account views. Here's why search funnels are valuable and how advertisers can start tracking conversions.

  4. Be A PPC Leader in 2013: 5 Top Trends

    People are always looking to the future marketing trends for new possibilities, opportunities, and growth potential. But don’t just be a follower! Be ahead of the trends in PPC for 2013. Here are five top trends to strongly consider implementing.

  5. 6 Super Time-Saving Tips to AdWords PPC Management

    It’s the busiest time of year. Somewhere in between scoring online deals and 2013 planning, the AdWords account is screaming for attention. Hey, bids don’t manage themselves. Or do they? Check out these time-saving tips for Google AdWords PPC.

  6. Hardcore PPC Tactics at #Pubcon

    The Hardcore PPC Tactics session at PubCon promised to share cutting edge PPC techniques and explain innovative PPC tactics that you can implement to further your online marketing presence and increase the odds of overall success.

  7. New Competitive Facebook Reporting Tool Available

    SEMrush has released a new Facebook PPC reporting tool. They describe the tool as more comprehensive than others on the market that are “only be able to provide details of likes and shares.” Here’s a closer look at what it can offer you.

  8. Setting up PPC Campaigns

    Starting your own PPC campaign and want to know how to get everything set up for optimal efficiency? What is the best approach to starting PPC? We take a look at the three core planning factors that will determine your approach to account set up.

  9. Killer PPC Ads: The Fundamentals

    Your ad is the PPC face to the world that shows who you are, what you sell, and how you want to engage prospects. And you also must outshine the competition. These guidelines will help you get started with PPC or improve your current paid campaigns.

  10. Paid & Subscription-Based Keyword Research Tools

    Insight into what people search for online is key for search marketing success. While several free keyword tools are available, paid and subscription-based services tend to offer more analysis, competitive data, support, and extra features.