RLSA offers a great potential to get creative and target potential customers by combining a visitor's website behavior with their subsequent search queries. Here's how you can get started using RLSAs and best practices for strategy and structure.
Articles by Lisa Raehsler
Adobe released their findings today on the impact of Google AdWords enhanced campaigns on advertising click costs. To arrive at their conclusions they examined 100 U.S. advertisers spending more than $100 million between March and May of this year.
Mastering keyword match types is critical to PPC advertising success. There are several different match types: broad match, broad match modifier, phrase match, exact match, and negative match. Here's how each can work for or against you.
A new study, “Quantifying Movie Magic with Google Search”, analyzed 99 films released in 2012 and has some surprising endings for movie marketers. Google has found a way to quantify movie search intent, but also predict box office performance.
In the past few weeks, advertisers have begun to receive emails with the subject line warning, “Upgrade to AdWords enhanced campaigns by July 22, 2013”. But what happens if you don't upgrade by the deadline? Here's what you can expect.
Google AdWords has introduced a whirlwind of updates and new features for advertisers and PPC managers to experiment with, including upgraded sitelinks, new keyword and display planners, ad group mobile bid adjustments and an upgrade center.
Mobile and tablet campaigns will soon be included with desktop. How will this impact your results? This mobile vs. desktop PPC performance snapshot comparison provides helpful guidance on how to enhance your mobile campaign integration strategy.
Paul Feng from Google AdWords made a few key announcements during Hero Conf this week in Austin, Texas. In addition to Google's news, leaders in pay-per-click marketing shared top tips on topics from retargeting, to product ads, to PPC abroad.
With the popularity of AdWords, advertisers can struggle to find other channels that are manageable and effective. These SES New York sessions will show you how to break out of this mold and dive into hot new PPC options – or improve your ROI.
Billions of searches are conducted each day on popular search engines and social websites by people all around the world. A number of major search engines provide a way to discover the most popular search trends, keywords, and topics.
AdWords search funnels reporting has been super-sized with greater visibility, help documentation, and data integration into multiple account views. Here's why search funnels are valuable and how advertisers can start tracking conversions.
Google today announced an upgrade to AdWords called Enhanced Campaigns that will allow advertisers to target consumers more efficiently with ads based on context like location, device type, and time of the day, in a single campaign.
Everyone loves the thrill of victory and the agony of defeat. Let's take a trip down memory lane to review the winning and losing moments in online and search marketing in 2012. Here are some memorable highlights from search, social and online tech.
People are always looking to the future marketing trends for new possibilities, opportunities, and growth potential. But don’t just be a follower! Be ahead of the trends in PPC for 2013. Here are five top trends to strongly consider implementing.
It’s the busiest time of year. Somewhere in between scoring online deals and 2013 planning, the AdWords account is screaming for attention. Hey, bids don’t manage themselves. Or do they? Check out these time-saving tips for Google AdWords PPC.
Many AdWords features come with fabulous advantages that help improve account performance or ease campaign management. But beware: some of these also have pitfalls and tricks that throw PPC managers off course. Never fear, solutions are here.
The Hardcore PPC Tactics session at PubCon promised to share cutting edge PPC techniques and explain innovative PPC tactics that you can implement to further your online marketing presence and increase the odds of overall success.
In the future world of Google AdWords, ads will contain dynamic features and ads will create themselves. Searchers can become more interactive with ads by watching video, getting coupons, or downloading apps with one click. Get ready here and now.
SEMrush has released a new Facebook PPC reporting tool. They describe the tool as more comprehensive than others on the market that are “only be able to provide details of likes and shares.” Here’s a closer look at what it can offer you.
Starting your own PPC campaign and want to know how to get everything set up for optimal efficiency? What is the best approach to starting PPC? We take a look at the three core planning factors that will determine your approach to account set up.