Lisa Raehsler

Lisa Raehsler

Founder, SEM Strategy Consultant,

Big Click Co.

Articles by Lisa Raehsler

Google Searches Show '90s Fashion is Back in Style


Love the '90s? They're back, baby! Searches for many of the popular styles of 1990s are up significantly this year, and some marketers are already embracing these fly fashions through their PPC campaigns to increase revenue. Cha-ching!

5 Kickin’ New Google AdWords Features to Try


Google AdWords has introduced a whirlwind of updates and new features for advertisers and PPC managers to experiment with, including upgraded sitelinks, new keyword and display planners, ad group mobile bid adjustments and an upgrade center.