Lisa Raehsler

Lisa Raehsler

Founder, SEM Strategy Consultant,

Big Click Co.

Articles by Lisa Raehsler

Google Searches Show '90s Fashion is Back in Style

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Love the '90s? They're back, baby! Searches for many of the popular styles of 1990s are up significantly this year, and some marketers are already embracing these fly fashions through their PPC campaigns to increase revenue. Cha-ching!

5 Kickin’ New Google AdWords Features to Try

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Google AdWords has introduced a whirlwind of updates and new features for advertisers and PPC managers to experiment with, including upgraded sitelinks, new keyword and display planners, ad group mobile bid adjustments and an upgrade center.

Be A PPC Leader in 2013: 5 Top Trends

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People are always looking to the future marketing trends for new possibilities, opportunities, and growth potential. But don’t just be a follower! Be ahead of the trends in PPC for 2013. Here are five top trends to strongly consider implementing.