Attribution is a great tool to keep close by when optimizing and especially finding the hidden value in a PPC account.
Articles by Lisa Raehsler
Consider the following tips when rolling up your sleeves for optimizations in the Google Display Network.
When managing your PPC, do you ever ask yourself "why isn't this working?" Here are five common saboteurs of pay-per-click campaigns that apply to multiple platforms.
Since negative keywords prevent ads from showing on irrelevant keywords, advertisers can save significant click spend and improve overall performance of an account by implementing a plan of attack.
A look at how some brands took advantage (or didn't) of Black Friday PPC opportunities.
It’s always good to revisit an account and check in on important components such as budgets, settings, and goals. Here are a few AdWords optimization checkpoints you should revisit.
Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at today's Bing Ads Next event.
Bing Ads' updates to its location targeting tools will help advertisers refine and define their geo-targeting for PPC.
With the start of a new school year fast-approaching, it's time for businesses to tap into the lucrative college market with PPC search marketing tactics.
You can apply the Location, Devices, and Landing Pages reports in Google Analytics to your AdWords accounts to improve the performance of your campaigns. Here's where to find these three reports and how to maximize their value.
The original search marketing event returns with SES Atlanta. Here's a preview of the one-day event on July 9, which will feature sessions in two main tracks covering all aspects of SEO and PPC, and features keynote speaker Duane Forrester of Bing.
During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months – new app ads, more insightful reporting, and enterprise-class tools for efficiency and scale.
Bing's Product Ads include custom images from an advertiser’s own product catalog, promotional text, pricing, and company name. The ad costs are the same as other text ads on a pay-per-click basis with bidding done on product targets.
An AdWords PPC conversion used to be just a click and seemed simple. Now we have many a variety of ways to measure conversions actions from our campaigns. Understanding each is important to uncovering the hidden value that may be in the account.
Integrating Google AdWords and Analytics will help you reach a higher level of analysis beyond impressions, clicks, conversions found in AdWords. Start improving your paid search results today using these three examples as a great starting point.
Twitter offers a great opportunity for brands to join the conversion by serving ads and tweeting content that is interest to users. This guide will introduce you to all the Twitter advertising options to help you reach your marketing objectives.
Bid adjustments are a percentage change to a bid and allow for an increase or decease for better control of where and when ads are shown. Here's how to effectively use bid adjustments and multiple bid adjustments, plus 10 tips for success.
While bidding strategies have evolved over time, there are several core bidding types available in Google AdWords. Use this guide to skillfully navigate the advanced and complicated world of cost-per-click (CPC) bidding.
Google AdWords has announced a major reporting update to conversion tracking called Estimated Total Conversions. This feature provides estimates of conversions that take multiple devices to complete and adds this data to the conversion reporting.
When it comes to geo-targeting, there are many creative ways to be more precise and relevant without limiting reach. Here are five geo-targeting techniques that can greatly improve performance and ROI in Google AdWords campaigns.