Lisa Raehsler

Lisa Raehsler

Founder, SEM Strategy Consultant,

Big Click Co.

Articles by Lisa Raehsler

Bing Ads Releases New Ad Extensions

Bing Ads

This explains the functionality of the upcoming ad extensions for Bing Ads. How will the launch of these features influence your cross-device PPC marketing campaign strategy?

Bing Product Ads Now Open to All U.S. Advertisers

Bing Product Ads Bouquet

Bing's Product Ads include custom images from an advertiser’s own product catalog, promotional text, pricing, and company name. The ad costs are the same as other text ads on a pay-per-click basis with bidding done on product targets.