Lisa Raehsler

Lisa Raehsler

Founder, SEM Strategy Consultant,

Big Click Co.

Articles by Lisa Raehsler

Bing Product Ads Now Open to All U.S. Advertisers

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Bing's Product Ads include custom images from an advertiser’s own product catalog, promotional text, pricing, and company name. The ad costs are the same as other text ads on a pay-per-click basis with bidding done on product targets.

Google Searches Show '90s Fashion is Back in Style

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Love the '90s? They're back, baby! Searches for many of the popular styles of 1990s are up significantly this year, and some marketers are already embracing these fly fashions through their PPC campaigns to increase revenue. Cha-ching!