Liz Kao

Liz Kao

Public Relations Manager

Elite SEM

Liz Kao is a Public Relations Manager at Elite SEM, a search engine marketing agency. Though just recently starting off into the digital marketing world, she writes on behalf of Elite SEM for publications such as Multi Channel Merchant and PPC Hero on topics that cover the basic PPC segment of digital marketing, mobile trends, and general consumer behaviors.

When she’s not typing away on her laptop, Liz enjoys reading fashion blogs, watching "Game of Thrones", and avidly rooting for the Knicks.

Articles by Liz Kao

A Beginner’s Guide to Paid Search


As a beginner in the paid search realm, learning the ins and outs of the industry takes some time. So get started now! Here are best practices and optimization strategies for keywords, budgets/bids, ads, targeting, retargeting, and tracking.